We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.

Roles &

Responsibilities

- Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc.

- Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).

- Conduct keyword research, audience targeting and competitor analysis for multiple markets.

- Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.

- Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.

- Set up and track conversions using Google Analytics, Tag Manager, and other tools.





- Prepare weekly and monthly performance reports with insights and recommendations.

- Collaborate with sales, marketing and product teams to align campaigns with business goals.

- Qualification and Requirement

- 3 years of solid experience in PPC / Performance Marketing.

- Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).

- Excellent knowledge of Google Ads;

experience with LinkedIn Ads and remarketing is preferred.

- Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.

- Data-driven mindset with strong analytical and reporting skills.

📌 PPC Specialist (Bengaluru)
🏢 Identixweb
📍 Bengaluru