Performance Marketing Manager

Company: BlueBenz Digitization Pvt. Ltd.

Location: Baner, Pune

Experience: 3–5 Years

Employment Type: Full-Time

Work Mode: Work From Office

About BlueBenz

BlueBenz Digitization Pvt. Ltd. is a technology-driven organization providing document digitization, data processing, software development, automation, and IT solutions.

We are looking for an experienced Performance Marketing Manager to drive B2B lead generation and revenue through paid digital advertising campaigns across multiple platforms.

Job Overview The candidate will be responsible for planning, executing, managing, and optimizing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Display, Programmatic, Remarketing, and other relevant platforms.

The ideal candidate must have strong hands-on experience in B2B performance marketing, managing large advertising budgets, generating qualified leads, and directly contributing to crores of INR in revenue through paid advertising campaigns.

This is a hands-on role requiring ownership of the complete paid marketing funnel:

Paid Ads → Leads → MQLs → SQLs → Opportunities → Customers → Revenue

Key Responsibilities

- Develop and execute B2B paid marketing strategies aligned with business and revenue objectives.
- Plan, launch, manage, and optimize campaigns across:
- Google Ads
- Meta Ads – Facebook & Instagram
- LinkedIn Ads
- YouTube Ads
- Display & Programmatic Advertising
- Remarketing & Retargeting
- Other relevant paid media platforms
- Generate high-quality B2B leads for the Sales/Business Development team.
- Develop audience targeting strategies based on industry, company size, geography, job title, seniority, buyer persona, and business requirements.
- Manage and optimize large-scale advertising budgets running into crores of INR.
- Allocate budgets across different platforms based on campaign performance and revenue contribution.
- Monitor and optimize CPL, CAC, CPC, CPM, CTR, conversion rate, MQL, SQL, ROAS, ROI, and revenue.
- Conduct A/B testing of ad creatives, copy, landing pages, audiences, keywords, CTAs, and offers.
- Track the complete customer journey from advertisement to lead, sales pipeline, customer acquisition, and revenue.
- Work closely with Sales and Business Development teams to improve lead quality and conversion.




- Set up and monitor conversion tracking and attribution.
- Work with GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, UTM tracking, and other analytics tools.
- Prepare weekly/monthly campaign performance reports and provide actionable insights to management.
- Identify underperforming campaigns and optimize or reallocate budgets accordingly.
- Scale high-performing campaigns while maintaining efficient CAC and ROI.
- Work with Creative, Content, and Design teams to develop high-performing ad creatives and landing pages.

Mandatory Requirements
- 3–5 years of hands-on experience in Performance Marketing / Paid Media.
- Solid experience in B2B lead generation through paid advertising.
- Hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
- Experience across multiple paid media channels, including Display, Programmatic, Remarketing, and Retargeting.
- Mandatory: Experience managing large advertising budgets running into multiple crores of INR.
- Mandatory: Proven experience generating or directly contributing to revenue in crores of INR through paid advertising campaigns.
- Strong understanding of B2B marketing funnels and lead qualification.
- Experience tracking MQLs, SQLs, opportunities, customers, and revenue.
- Strong understanding of ROAS, ROI, CAC, CPL, CPC, CTR, and conversion optimization.
- Strong analytical and data interpretation skills.
- Experience working closely with Sales/Business Development teams.
- Good knowledge of campaign tracking, attribution, and conversion analytics.
- Strong Excel/Google Sheets and reporting skills.

Key – Revenue & Ad Spend Experience

Candidates must be able to clearly demonstrate their previous experience with paid advertising budgets and revenue generated through those campaigns.

During the interview, candidates should be able to provide approximate figures for:





Ad Spend → Leads → Qualified Leads → Customers → Revenue → ROAS/ROI For example:

₹2 Cr Ad Spend → Qualified B2B Leads → Customers → ₹10 Cr Revenue The candidate should be able to explain their individual contribution, platforms managed, campaign strategy, and measurable business results.

Preferred Industry Experience

Experience in any of the following will be an advantage:

- IT Services
- Software / SaaS
- Technology
- B2B Services
- Enterprise Solutions
- Digital Services
- Consulting
- Professional Services
- Lead Generation Agencies

Tools & Platforms

Paid Advertising:

Google Ads | Meta Ads | LinkedIn Ads | YouTube Ads | Display | Programmatic | Remarketing

Analytics & Tracking:

GA4 | Google Tag Manager | Meta Pixel | LinkedIn Insight Tag | UTM Tracking | Conversion Tracking

CRM:

HubSpot | Salesforce | Zoho CRM | Other CRM/Marketing Automation Platforms

Reporting:

Excel | Google Sheets | Looker Studio | Power BI | Google Analytics

Key Performance Indicators

- Qualified B2B Leads
- MQLs & SQLs
- Cost Per Qualified Lead
- CAC
- Lead-to-Opportunity Conversion
- Opportunity-to-Customer Conversion
- ROAS / ROI
- Revenue Generated Through Paid Channels
- Paid Marketing Pipeline Contribution
- Advertising Budget Efficiency

Candidate Profile

We are looking for a hands-on, data-driven, and revenue-focused Performance Marketing professional who has successfully managed large-scale paid campaigns.

The candidate should not be limited to managing a single advertising platform. They must have experience across Google, Meta, LinkedIn, YouTube, Display, Programmatic, Remarketing, and other paid channels, with a strong focus on B2B lead generation and revenue generation.

Candidates with proven experience managing crores of INR in ad spend and generating/attributing crores of INR in revenue through paid marketing campaigns are required.

Apply Now

Company: BlueBenz Digitization Pvt. Ltd.

Location: Baner, Pune

Experience: 3–5 Years

Work Mode: Work From Office

Email: [email protected]

Interested candidates can share their updated CV along with details of their previous ad spend, revenue generated, and major platforms handled.

Pay: ₹500,000.00 - ₹800,000.00 per month

Perks

- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (Baner)
🏢 Bluebenz Digitalization
📍 Baner