Selected Intern's Day-to-day Responsibilities Include

- Update and maintain the daily master performance sheet with spend, leads, paid conversions, revenue, ROAS, conversion rate, and average ticket size at the ad level.

- Ensure all daily data is accurately fed before any analysis or decision-making.

- Manually analyze and classify leads as technical or non-technical.

- Monitor junk ratio trends and detect lead quality degradation early.

- Track CPL trends across 2–3 day windows and identify abnormal spikes.

- Identify specific ads responsible for CPL increases or performance drops.

- Monitor previously winning ads and detect creative fatigue.

- Analyze audience and targeting performance linked to lead quality and revenue.

- Maintain the Meta Budgeting Google Sheet and visualize CPL, spend, and lead trends.

- Conduct structured phase-wise monthly analysis (Day 1–10, 11–20, 21–30).

- Monitor daily spend fluctuations and control Meta overspending.

- Own overall ROAS tracking across all products.

- Collect regular feedback from SMO Head and team leaders (RoboAI & eDrive).

- Track connection rate, DNP rate, denial rate, ghosting rate, and open follow-ups.

- Correlate sales feedback with ad-level data before making decisions.

- Create sales enablement creatives when required.

- Draft WhatsApp and follow-up messaging for DNP, ghosting,



and open leads.

- Monitor Google Ads performance and maintain CPL discipline.

- Optimize keyword-level performance and budget allocation in Google.

- Reallocate budgets across products based on revenue efficiency.

- Make scale, pause, or kill decisions based strictly on structured data.

- Maintain strict revenue accountability, not just lead generation

About Company: Our team at 'My Equation' is a tightly knit group of passionate individuals with a shared objective of achieving consistently excellent results as well as having fun in the process, welcoming, and growing. Made up of creative and enthusiastic individuals with a fusion of various backgrounds and defined futuristic ideologies. 'My Equation' aims to provide top-notch products with a reliance on cutting-edge technology. It's our secret recipe for an unsolved equation.

With the motto to build a community of students and provide them with resources to find their way in the world through workshops and boot camps, 'My Equation' gives the next generation a platform to innovate, get inspired, and come up with ideas. We, at 'My Equation also aim to provide top-notch educational facilities to students around the world so that they can learn the materials and be more knowledgeable.

📌 Performance Marketer Internship in Ahmedabad
🏢 My Equation
📍 Ahmedabad