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PharmDrive is a growing retail pharmacy chain looking for a Marketing Manager who can drive footfall, sales and repeat business across our outlets. This is a field-facing role — the right person will spend substantial time at outlets and in local markets, not only in the office.

About the role

You will own outlet-level growth: building marketing plans for each store, running local-area marketing within a 2–5 km catchment, and making sure campaigns are executed on the shop floor.

Key responsibilities

Outlet marketing and sales growth

- Develop outlet-wise plans to grow daily and monthly sales
- Analyse sales trends, category performance and customer buying patterns
- Work with pharmacists and outlet teams to implement initiatives
- Grow sales across OTC, wellness, nutraceuticals, medical devices and private-label categories

Local area marketing

- Build relationships with RWAs, residential societies, corporates, clinics, hospitals and doctors
- Plan health camps, society campaigns and awareness programs
- Identify new customer acquisition opportunities near each outlet

Customer acquisition and retention

- Build loyalty, referral and membership programs
- Develop repeat-purchase and chronic-care customer strategies
- Maintain and analyse customer data in line with applicable regulations
- Collect customer feedback and convert it into improvements

Promotions and campaigns

- Own the monthly promotional calendar across all outlets
- Build campaigns around health days,



festivals and seasonal categories
- Ensure consistent execution of offers, displays and in-store communication

Digital marketing

- Manage Google Business Profiles and local search visibility for all outlets
- Run social media, WhatsApp, SMS and email campaigns
- Coordinate with agencies for creative content, photography and video

Brand building and new outlet launches

- Maintain consistent branding and marketing collateral across outlets
- Plan pre-launch, launch and post-launch activity for new pharmacies
- Build a 30/60/90-day customer acquisition plan for every new outlet

Market analysis and team coordination

- Track competitor pricing, discounts and promotions
- Conduct local market surveys and share recommendations with management
- Train outlet teams on customer engagement and campaign execution

Qualifications

- 3–7 years of experience in pharmacy retail, healthcare, FMCG, consumer health or retail chains
- MBA/PGDM in Marketing preferred; graduates with strong relevant retail marketing experience will also be considered
- Demonstrated experience in local-area and retail marketing
- Working knowledge of digital marketing and Google Business Profile management
- Robust Excel/Google Sheets skills and comfort with sales data and reporting
- Strong communication, vendor negotiation and follow-up skills
- Willing to travel between outlets regularly
- Ethical, compliance-first approach to pharmacy and healthcare marketing

📌 Marketing Manager – Retail Pharmacy Chain (Noida)
🏢 Pharmacy by PharmDrive
📍 Noida