Company Description House of AYRA is a luxury bridal fashion brand dedicated to redefining elegance through exceptional craftsmanship and distinctive design. The brand creates timeless couture that blends heritage artistry with contemporary sophistication, offering brides a refined and elevated fashion experience. Each piece is crafted to empower individuals to express their unique identity with confidence on their special day.

With a focus on exquisite design, uncompromising quality, and meaningful craftsmanship, House of AYRA transforms bridal wear into a lasting expression of beauty and celebration. The team is committed to delivering personalized bridal experiences that reflect both tradition and modernity.

Role Description This is a full-time, in office Fashion Marketing role based in Mumbai.

The Fashion

Marketing professional will develop and execute marketing strategies that enhance brand visibility and drive engagement for luxury bridal collections. Day-to-day responsibilities include conducting market research, analyzing customer trends, and supporting sales initiatives to grow brand presence. The role involves creating and managing marketing campaigns across digital and offline channels, coordinating with design and sales teams,



and ensuring consistent brand messaging.

The individual will also interact with clients to understand their preferences, support in-store events and trunk shows, and contribute to an elevated customer experience aligned with House of AYRA’s brand values.

Qualifications

- Candidates should possess strong Communication and Customer Service skills to engage effectively with clients and internal teams.

- Candidates should possess Market Research and Marketing Strategy skills to identify trends, define target audiences, and design effective campaigns.

- Candidates should possess Sales skills to support retail and bespoke bridal sales initiatives and convert leads into loyal clients.

- Experience in fashion or luxury retail marketing, particularly bridal or occasion wear, is highly beneficial.

- Ability to work on-site in Mumbai, manage multiple projects, and collaborate cross-functionally in a fast-paced environment.

- Proficiency in social media management, basic content creation, and brand storytelling is an advantage.

- Bachelor’s degree in Marketing, Fashion Management, Business, or a related field preferred, or equivalent relevant experience.

📌 Fashion marketing (Mumbai)
🏢 HOUSE OF AYRA
📍 Mumbai