Job Description

Role Identifier Job Title: Regional Sales Manager - East Business: Laminate Deputation Location: Kolkata Band: 3 Reporting To: Chief Sales Officer Role Objective The Regional Sales Manager oversees all sales activities within a designated region, manages a team of sales representatives, and drives revenue growth by implementing effective sales strategies. This role requires strong leadership, strategic thinking, and a focus on achieving sales targets. Job Responsibilities Sales Strategy and Planning: - Develop and execute sales strategies to meet and exceed regional sales targets. - Analyze market trends, customer needs, and competition to identify growth opportunities. Team Management and Leadership: - Recruit, train, and manage a regional sales team, setting explicit sales targets and goals. - Provide guidance, coaching, and performance evaluations to the sales team. Business Development: - Build and maintain strong relationships with key customers, clients, and partners in the region. - Explore and pursue new business opportunities to expand market share and increase sales revenue. Sales Operations Management: - Oversee day-to-day sales operations, ensuring adherence to sales processes and policies. - Monitor sales metrics, analyze performance, and prepare reports for management review. Customer Relationship Management: - Ensure high levels of customer satisfaction by addressing customer queries and concerns. - Implement strategies to improve customer retention and foster long-term relationships. Budgeting and Forecasting: - Develop and manage the regional sales budget, forecasting sales volumes, and tracking expenses. - Monitor financial performance against targets and take corrective actions as necessary. Market Analysis and Reporting:



- Analyze regional market data, customer feedback, and sales reports to identify trends and opportunities. - Prepare and present regular sales reports, forecasts, and analysis to senior management. Key Performance Indicators -Primary Revenue value - HPL Target -Primary Revenue Vale - LPL Target -SLC Value to the total sales Value -Project/OEM Pipeline Health -Ket Outlet Program Performance -ND Expansion - Coverage across retail, AIDS and OEMs -Primary Collection as per defined Cr. Days -Reduction in Employee Leaving within 1 Year -PJP effectiveness and adherence Internal Stakeholders - National Sales Head - National Sales Director - Regional Accounts Team - Regional Supply Chain Management Team - Regional IT Team External Stakeholders - Distributors - Business Partners - Senior Industry Influencers & Customers - OEM’s Desired Position Qualification - Should have definitely worked in respectable B2C brands in the Building Material Industry (Specially working with Laminate organization) - Should have worked in an ERP environment, and should have working exposure to Sales automation tools (SFA) & IT tools – Distributor Management System (DMS), and CRM - Should have had exposure to world class systems & processes - Should have working knowledge of Influencers like Contractors and Architects, along with deep understanding of Channel - In Sales function, should have worked as a Sales leader, managing 2 or more states , and leading large teams - Should have worked with a Large Channel network, across T1/T2/T3 towns - Should have exposure to managing Distributors, as well as managing Large dealers - Working experience in managing both Retail and projects necessary Desired Education Qualification - MBA / PGDBM – Regular from a Tier II College will be preferred.

📌 Regional Sales Manager - East (Kolkata)
🏢 Merino Group
📍 Kolkata