Job Description

Job Role: TV Ad Sales – Retail Clients Location: Kolkata About Company: Republic Media Network – India’s leading media and broadcasting network, known for its cutting-edge content, credibility, and pan-India reach across television and digital platforms in English, Hindi, Bangla and Kannada. Key Responsibilities: 1. Business Development & Revenue Generation - Drive advertising revenue for Republic TV’s linear channels by identifying and acquiring new retail clients and direct advertisers across relevant categories. - Develop and grow business with retail brands through up-selling, cross-selling, and customized media solutions. - Identify high-potential retail accounts, regional brands, dealer networks, and emerging businesses to build a strong revenue pipeline. - Consistently achieve and exceed assigned sales and revenue targets. 2. Client Relationship Management - Build and maintain solid relationships with retail brands, business owners, marketing heads, brand managers, and decision-makers. - Understand clients’ business objectives, target audiences, promotional calendars, and marketing requirements. - Develop long-term partnerships with key retail accounts and identify opportunities for repeat and incremental business. - Act as a trusted media partner by providing relevant market insights and advertising solutions. 3. Sales Strategy & Planning - Develop account-level sales strategies for key retail clients and implement plans to maximize revenue. - Identify opportunities around festive seasons, retail launches, regional campaigns, store openings, sales events, and promotional periods. - Track market trends, competitor activity, consumer behaviour, and emerging retail categories to identify new business opportunities.



- Prepare and present customized media proposals and solutions based on client requirements. 4. Campaign Execution & Coordination - Work closely with internal teams including Programming, Traffic, Operations, Creative, and Marketing to ensure smooth campaign execution. - Coordinate with clients to ensure timely delivery of campaign requirements, creatives, schedules, and deliverables. - Monitor campaign performance and client feedback to ensure high levels of client satisfaction. - Resolve campaign-related issues proactively and maintain strong client relationships throughout the campaign lifecycle. Key Requirements: - 12+ years of relevant experience in Media Ad Sales, preferably with strong exposure to Retail/Direct Client Sales and Linear Television. - Strong existing relationships with retail brands, regional businesses, consumer-facing companies, and key decision-makers. - Proven track record of achieving advertising revenue and sales targets. - Strong understanding of the retail advertising ecosystem, consumer markets, and regional business landscape. - Excellent negotiation, communication, presentation, and relationship-management skills. - Ability to independently identify new business opportunities and convert them into revenue. - Proactive, self-driven, commercially driven, and target-oriented approach. Why Join Us? - Be part of a fast-paced, ideas-first content powerhouse. - Work directly with some of the biggest retail brands and consumer businesses in India. - Opportunity to create impactful, content-led advertising solutions for leading brands. - Work with a powerful television and digital media network with pan-India reach. - Merit-based, growth-oriented environment with pan-India career opportunities.

📌 TV Ad Sales - Retail (Kolkata)
🏢 Republic World
📍 Kolkata