Job Description – Strategic Media Planning Lead Department: Growth Marketing Reports To: AD / BD – Growth Marketing Experience: 8–10 Years Employment Type: Full-Time Role Summary We are looking for a strategic, solution-oriented marketing leader who can decode business challenges and transform them into insight-led, high-impact campaign strategies. This role is ideal for a seasoned media strategist and campaign planner with strong expertise across both digital and offline media ecosystems. The ideal candidate should possess sharp commercial acumen, a deep understanding of audience behavior, and the ability to craft message-to-market strategies aligned with business objectives. The individual will work closely with clients and internal stakeholders to identify opportunities, solve marketing and revenue challenges, and develop full-funnel campaigns that balance brand storytelling with measurable business outcomes. Key Responsibilities 1. Strategic Problem Solving & Campaign Architecture - Collaborate with clients and internal stakeholders to understand business challenges, growth opportunities, and brand positioning gaps. - Translate business objectives into insight-driven media strategies and communication frameworks with measurable outcomes. - Build full-funnel campaign narratives that align messaging with audience mindset across awareness, consideration, and conversion stages. - Develop integrated campaign architectures tailored to specific business goals and market conditions. 2. Media Planning Across Channels - Create 360-degree media plans leveraging the most effective mix of channels including: - Digital: Search, Social, Display, Video, Programmatic, Performance Media - Traditional: TV, Print, Radio, OOH - Emerging Media: OTT, Influencer Marketing, Audio,



Creator Ecosystems - Understand the strategic role of each channel within the customer journey and optimize media allocation accordingly. - Drive integrated planning approaches that combine performance efficiency with long-term brand visibility. 3. Message-to-Market Fit & Creative Alignment - Partner with creative and content teams to develop messaging strategies aligned with audience psychology, consumer behavior, and brand tonality. - Ensure creative communication aligns with campaign objectives, media strategy, and platform-specific best practices. - Guide strategic content direction to improve audience engagement and campaign effectiveness. 4. Performance & Brand Campaign Integration - Design campaign strategies that effectively balance brand-building initiatives with performance-driven outcomes. - Utilize audience insights, market intelligence, and platform data signals to segment, target, and sequence communication across paid, owned, and earned channels. - Continuously evaluate campaign performance and optimize strategies based on data, trends, and consumer response. 5. Client Leadership & Strategic Growth Advisory - Act as a strategic advisor to clients by contributing beyond campaign execution and helping shape overall go-to-market strategies. - Lead business reviews, analyze campaign impact, and recommend strategic improvements or recent growth opportunities.



- Build strong client relationships and identify opportunities to expand strategic and performance-led mandates across accounts. Qualifications - 8–10 years of experience in media strategy, campaign planning, integrated marketing, or brand-performance consulting. - Strong experience in solving business and marketing challenges through strategic media planning. - Deep understanding of media planning principles, consumer journeys, brand strategy, and performance marketing metrics. - Hands-on exposure to platforms such as Google Ads, Meta, YouTube, DV360, LinkedIn, OTT ecosystems, CRM/Email Marketing, and traditional media planning tools. - Experience in campaign messaging development, creative briefing, and content strategy alignment. - Excellent analytical, presentation, stakeholder management, and communication skills. Preferred Profile - Prior experience working with leading digital agencies, media networks, consulting firms, or digital-first brands. - Comfortable collaborating cross-functionally with brand, creative, analytics, media buying, and client servicing teams. - Proven experience managing high-stakes client relationships across diverse industries such as FMCG, BFSI, E-commerce, Retail, and Consumer Brands. - Strong strategic thinking combined with an executional understanding of integrated marketing campaigns. Success Metrics - Business impact delivered through campaigns (revenue growth, lead generation, brand uplift, engagement metrics). - Effectiveness of message-to-media strategy alignment. - Client satisfaction, retention, and expansion of strategic mandates. - Innovation, efficiency, and scalability in campaign architecture and media planning approaches.

📌 Media Strategy & Planner (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai