* Responsible for client communication. Should reply to all communications timely.
* Prepare the project structure / strategies / plan of action and get it executed by team.
* Responsible to deliver the scheduled tasks / module / milestones for assigned projects to ensure that project delivery is on time.
* Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, email, social media and display
advertising campaigns, in line with brand plans and business priorities.
* Provide creative ideas for content marketing, update websites and collaborate with designers to improve user experience.
* Assist in the formulation of strategies to build a lasting digital connection and perform competitor analysis as well.
* Planning and controlling of the digital marketing budget and spending by allocating budgets to different channels.
* Using A/B testing to optimize performance.
* Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports.
Lead and manage state-of-the-art SEO/ASO strategies to directly optimize and improve organic results for Inhouse and our clients through deep research,
strategizing, management, and effective reporting.
Conduct thorough Keyword research and audits in coordination with client business objectives to optimize existing content and uncover current opportunities.
Effectively communicate strategizing to SEO/ASO team for timely and efficient results.
Collaborate with internal teams for suggestions and optimizations on campaigns.
Reporting & Management:-
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO/ASO strategies for efficient reporting.
Communicate with clients and managers to provide project development, and results within timelines.
Manage and execute strategies with the team of SEO/ASO analysts.
Keep abreast of the latest Digital Marketing and integrated marketing trends