Designation Senior Manager- Marketing, Health Foods Organic India

Function Packaged Beverages
Location Bengaluru

Reporting To
SVP & Business Head - Organic India

Job Description

What are the Key Deliverables in this role?

Financial Outcomes

Marketing Strategy & Execution
Drive growth agenda for Health Foods portfolio of Organic India
Define mid-long term brand strategy; define year priorities/activities to ensure movement towards mid-long-term goals.
Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin & MAPE for portfolio .
Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.
Lead Cost Savings/Gross margin improvement to help deliver on consumer value proposition.

Customer Service
Create distinctive brand associations, memory structures for the brand in minds of consumers
Collaborate with tech companies to create & deliver campaigns to enable consumer actions a scale.




Ahead of industry growth in tea by ensuring gain in market share, Consumption growth by increased household penetration
Be the visible voice and advocate for the consumer within the organization.
Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO
Use Consumer Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing chance in the category.
Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives
Monitor & influence demand forecasting and adapt plans on the portfolio as required.

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Internal Processes

Brand Communication, Media Strategy & Planning
Develop, embed, and manage the brand positioning, visual identity and communication blueprint working with brand managers/Consumer Insights team/Creative agencies.
Develop and

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