Job DescriptionResponsibilities
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- Lead a team of programmatic specialists, providing guidance and mentorship N
- Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth N
- Own client communication and relationship management, ensuring clear and consistent updates N
- Proactively identify and pursue account growth opportunities in partnership with Account Directors N
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results N
- Utilize MMPs and analytics platforms to provide data-driven insights and recommendations N
- Collaborate with ClientServices and other channel teams to ensure seamless campaign executions N
- Analyse campaign performance data to identify trends and optimize strategies N
- Ensure adherence to best practices and maintain high standards of quality N
- Experience on Media Planning and Programmatic deals is must N
nQualifications
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- 9 to 12 years of experience in programmatic campaign management N
- Proven experience managing and leading a team N
- Expert-level knowledge of DV360 and experience with other DSPs N
- Strong experience with MMPs and analytics tools N
- Excellent client management and communication skills N
- Proven ability to develop and execute strategic programmatic plans N
- Strong analytical and problem-solving skills N
- Solid Excel and PPT skills N
- Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation N
- Budget Management: Responsible for large scale budget management, and forecasting N
- A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies N
- Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance