As part of NorthAxis Advisory, TruNorth is currently working on the India Go to Market strategy and market establishment for a leading US beverage brand.

As part of this engagement, we are looking for an experienced National Head, Business Development to lead sales development, distribution expansion and channel growth across India.

The role requires a strong understanding of the FMCG and beverage sector, with preference for professionals who have direct experience in alcoholic beverages and understand the complexities of distribution, trade relationships and state wise market development.

Key Responsibilities
Develop and execute the national sales and business development strategy
Build and expand distributor and channel partner networks across priority markets
Manage distributor relationships, commercial terms, sales targets and market performance
Develop relationships with retailers, hospitality groups, institutional buyers and key accounts
Drive channel sales, market penetration and revenue growth
Identify current markets and develop state wise expansion plans




Support pricing, channel structure, trade strategy and market activation
Track competition, market trends, distributor performance, inventory and collections
Work closely with TruNorth and client leadership on commercial strategy and execution

Candidate Profile
Minimum 12 years of relevant industry experience
Robust background in FMCG, beverages or alcoholic beverages
Proven experience in distribution management and channel sales
Experience in building or expanding distributor networks across multiple markets
Strong relationships with distributors, trade partners, retailers and key accounts
Sound commercial understanding with robust negotiation and relationship management skills
Ability to independently develop markets and take ownership of business growth

Location

Delhi NCR

Experience

12 plus years

This role is suited for a professional who has gone beyond managing sal

📌 National Head Business Development Faridabad (India)
🏢 TruNorth
📍 India