Job Description

Purpose of the role
To collect analyse, and interpret data through statistical and analytical analysis techniques to gain insights into customer behaviour, campaign performance and market trends to drive informed decision-making

Accountabilities
Marketing data collection and gathering from various sources, including external/internal datasets, surveys, and social media.
Marketing data cleaning and preparation, ensuring accuracy, completeness, and consistency and developing marketing data models and predictive analytics.
Statistical and analytical analysis techniques to explore data, includes the use of descriptive statistics, inferential statistics, data mining, and machine learning algorithms.
A/B testing and other experimentation methodologies to refine marketing strategies.
Presentation of findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using various data visualisation, such as charts, graphs, and dashboards to explain complex data in a manner fit for the required audiences.





Assistant Vice President Expectations
To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
Lead a team performing complex tasks, using well developed qualified knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
If the position has leadership responsibilities, People Leaders are expected to demonstrate a explicit set of leadership behaviours to create an setting for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
OR for an in

📌 Marketing Analytics Manager Gurugram
🏢 Barclays
📍 Gurugram