The Head of Marketing will drive brand growth across the hospital chain from the Greater Noida office.

Managing a team of 4–5 professionals, this leader will balance digital strategy with ground-level ATL/BTL activations, corporate outreach, PR, and doctor branding to maximize patient footfalls.

Key Responsibilities

Team Management & Leadership
Lead, mentor, and monitor a high-performing team of 4–5 marketing specialists.
Allocate budgets, set KPIs, and align team efforts across digital, offline, and PR verticals.

Digital & Content Marketing
Execute digital campaigns (SEO, SEM, Paid Ads) to boost online consultations and hospital walk-ins.
Oversee production of empathetic, medically accurate content like blogs, videos, and patient testimonials.
Monitor digital analytics to optimize ROI on all online advertising spends.

ATL, BTL & Community Outreach
Lead ATL (print, outdoor) and BTL (pharmacy tie-ups, local activations) campaigns in Delhi-NCR.
Organize health camps in corporate offices, commercial markets, and residential apartments in Greater Noida.
Build strategic partnerships with local corporate HRs and Resident Welfare Associations (RWAs).

Media Relations & PR




Act as the main contact for Delhi-NCR media houses, journalists, and healthcare publications.
Coordinate press conferences, draft press releases, and manage public relations.

Director & Doctor Branding
Build and manage the personal brands and LinkedIn presence of directors and key medical specialists.
Position senior doctors as industry thought leaders through media slots and speaking events.

Internal Branding & Patient Experience
Standardize in-hospital signage, digital screens, and brochures to enhance the patient journey.
Align hospital staff with brand values through internal communication campaigns.
Required Qualifications & Experience
5 to 7 years of core marketing experience, preferably in healthcare, hospitals, or wellness.
MBA or Master’s degree in Marketing, Communications, or a related field.
Experience managing small teams and executing corporate/community medical camps.
Existing network with regional media outlets and local bodies in Delhi-NCR.

Job Types: Full time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Manager Business Development & Marketing Dadri
🏢 Vedansh Superspeciality Hospital & Heart Centre
📍 Dadri