Help Millions Find Their Match — Starting with Finding Us.

At Shaadi.com, organic isn’t a channel. It’s how people discover love.

We’re looking for a SEO Growth leader who can make sure that when someone searches for companionship, commitment, or a life partner — we show up first, strongest, and smartest.

Role Summary

Organic is not a channel. It’s discovery, trust, and revenue.

We’re looking for a hands-on Organic Growth leader to own Search, App Store, and AI discoverability end-to-end — driving traffic, installs, registrations, and measurable revenue impact.

This role blends SEO + ASO + AI visibility + CRO + Authority building into one unified growth engine.

What You’ll Own

1️. Organic Growth Strategy (Web + App)
Build and execute the organic roadmap across web and app.
Translate search intent into high-conversion landing ecosystems.
Identify cultural and relationship trends
convert into ranking prospects.
Drive traffic that converts, not vanity metrics.

2️. Technical SEO Excellence
Crawlability, indexation, schema, Core Web Vitals.
Scalable content architecture built on intent clusters.
Dominate high-intent matchmaking and relationship keywords.





3️. Authority & Digital PR
Strengthen domain authority through strategic backlinks and PR.
Manage agencies with performance-driven KPIs.
Align brand narrative with discoverability.

4️. App Store Optimization (ASO)
Own metadata, keyword strategy, creatives, and experiments.
Improve install
registration conversion rates.
Build a predictable organic acquisition engine.

5️. AI Discoverability & ORM
Improve presence across AI answer engines (ChatGPT, Gemini, AI Overviews).
Shape how AI platforms reference and recommend the brand.
Lead ORM across search and AI surfaces.

6️. Experimentation & Analytics
Run structured CRO experiments (CTR, funnel, conversion).
Track: Traffic, Rankings, Authority, AI Visibility, Revenue impact.
Build dashboards using GA4, GSC, App Store Connect, Play Console

What We’re Looking Fors
5–10 years in SEO / Organic Growth with robust ownership.
Proven record of scaling organic traffic tied to revenue.
Deep technical SEO expertise.
Hands-on ASO experience with measurable results.

📌 Manager Seo Growth Tardeo
🏢 Shaadi.Com
📍 Tardeo