Role Overview

We are looking for a Lead Generation Specialist who can drive a consistent flow of qualified leads for our author and publishing services through paid digital campaigns and other lead-generation channels.

Key Responsibilities
Plan, execute, and manage lead-generation campaigns through Meta Ads, LinkedIn Ads, Google Ads, and other relevant platforms.
Identify and target potential authors, aspiring authors, and publishing prospects.
Create and test different audiences, ad copies, creatives, and campaigns to improve lead quality and conversion.
Monitor campaign performance, CPL, lead quality, and overall ROI.
Generate and maintain a regular pipeline of qualified leads.
Coordinate with the sales/BD team to ensure timely follow-up and lead conversion.
Analyse campaign data and continuously optimise campaigns for better results.
Explore new platforms, strategies, and channels for generating author leads.
Maintain accurate lead records and provide regular campaign performance reports.

Requirements
1–3 years of experience in lead generation, performance marketing, or digital marketing.




Hands-on experience with Meta Ads and LinkedIn Ads; Google Ads experience is a plus.
Strong understanding of audience targeting, campaign optimisation, and lead funnels.
Data-driven mindset with the ability to analyse campaign performance.
Experience generating B2C or service-based leads is preferred.
Robust communication and coordination skills.

Key Outcome

The primary goal of this role is to consistently generate high-quality leads from authors and publishing prospects at an effective cost.

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Advantages:
Flexible schedule
Paid sick time
Provident Fund

Ability to commute/relocate:
Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
Do you have your own device since we follow a BYOD policy?
What is your Notice Period in days?

Experience:
Lead generation: 1 year (Preferred)

Work Location: In person

📌 Lead Generation Specialist Gurugram (India)
🏢 Hubhawks India
📍 India