Company: Sotbella

Location: Noida, Sector 88

Work Mode: On-site

Working Days: 6 Days a Week

Shift Timing: 10:00 AM – 6:30 PM

Employment Type: Full time

About the Role

We are looking for a Senior PR Executive with a robust fashion background and excellent knowledge of PR, media, and PR agencies. The ideal candidate should have a strong understanding of the fashion industry, media landscape, fashion trends, and brand positioning.

Key Responsibilities
Develop and execute PR strategies to build and strengthen Sotbella’s brand presence.
Manage relationships with PR agencies, fashion media, journalists, editors, stylists, influencers, and creators.
Coordinate with PR agencies and ensure effective execution of campaigns and brand activities.
Plan and execute PR campaigns, product launches, fashion events, shoots, and collaborations.
Create and pitch press releases, brand stories, product features, and media opportunities.
Identify relevant fashion and lifestyle publications for brand coverage.
Build strong relationships with fashion influencers, celebrities, stylists, and industry professionals.
Track PR coverage,



brand mentions, media placements, and campaign performance.
Stay updated with fashion trends, industry developments, competitors, and emerging opportunities.
Coordinate with marketing, creative, and fashion teams to align PR activities with brand objectives.

Requirements
3–6 years of experience in PR, preferably within the fashion, lifestyle, or apparel industry.
Robust fashion industry knowledge and understanding of current fashion trends.
Good knowledge and experience working with PR agencies and media networks.
Strong connections with fashion, lifestyle, and entertainment media.
Experience managing influencer, celebrity, stylist, and media collaborations.
Excellent communication, writing, pitching, negotiation, and relationship-building skills.
Strong understanding of brand positioning and fashion communication.
Creative, proactive, well-connected, and highly organized.
Ability to work in a fast-paced fashion environment.
Immediate joiners preferred.

📌 Senior Public Relations Executive New Delhi
🏢 Sotbella
📍 New Delhi