Key Responsibilities:
Develop and execute product and portfolio strategies for assigned biological products.
Identify target crops, markets, farmer segments and business opportunities.
Conduct market research, competitor benchmarking and market analysis.
Develop product positioning, differentiation and value propositions.
Understand farmer needs, pain points, adoption barriers and purchase drivers.
Work with Agronomy teams on product trials, demonstrations and validation.
Translate technical and trial results into commercial product propositions.
Develop pricing, cost-per-acre and farmer ROI/value recommendations.
Lead product commercialization, launches and market development initiatives.
Train and support Sales teams on product positioning, application and competition.
Provide product inputs for marketing campaigns and product communication.
Monitor product performance, market feedback and competitor activities.
Identify recent market prospects and provide inputs for innovation and R&D.;

Functional Area *
Product Management
Agri-Biologicals / Agricultural Inputs




Market Research & Development
Technical Marketing
Product Commercialization

Industry *
Agri-Biologicals
Agrochemical / Agribiotech
Agricultural Inputs
Specialty Plant Nutrition
Biotechnology

Department *
Product Management

Keywords * (or key skills)
Product Management
Agri-Biologicals
Product Strategy
Market Research
Competitor Analysis
Product Positioning
Product Commercialization
Market Development
Farmer Insights
Crop Knowledge
Agronomy
Biofertilizers
Biopesticides
Biostimulants
Agrochemicals
Plant Nutrition
Pricing & ROI Analysis
Technical Marketing
Product Launch
Sales Enablement

Basic / UGQualification *
B.Sc. Agriculture / Agronomy / Plant Pathology /
Entomology / Soil Science / Agricultural Microbiology /
Biotechnology or related discipline

PG Qualification *
M.Sc. Agriculture / Relevant Agricultural Discipline
MBA / PGDM in Marketing or Agribusiness preferred

📌 Product Manager – Agri Biologicals Pune (India)
🏢 Kan Biosys
📍 India