Job Description: Digital Marketing
Location: Hyderabad, India
Experience: 1–5 years
Employment Type: Full-Time
Education: MBA in Marketing (preferred);
About the Role
We are looking for a results-driven Digital Marketing skilled to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
- Own and manage the marketing funnel — from awareness to lead generation to conversion
- Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages)



tailored to B2B software buyers
- Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
- Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar
- Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates
- Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences
- Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets
- Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space
- Support ABM (

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