Location: Remote

Type: Full time

Start date: Before Nov 1

About the role

Own paid growth for SWIPES from pre-launch setup through scale. You'll set up and run Meta and TikTok ad accounts, build the tracking infrastructure, and be the person accountable for CAC and ROAS — not just executing briefs, but owning the number.

Reports directly to the Founder. Works closely with our creative and AI content teams day to day — briefing them on what's converting.

Responsibilities

- Set up Meta Ads Manager & TikTok Ads Manager, pixel/Conversions API tracking, UTM structure — ready before launch
- Plan and run paid acquisition campaigns from launch day
- Own CAC and ROAS against SWIPES unit economics
- Feed creative team data-backed direction on angles/formats that convert
- Test and iterate on audiences, creative, placements, offers
- Weekly reporting: spend, results, what's working and what's not

Requirements

- 2+ years running paid social (Meta required, TikTok a plus) for a DTC/ecommerce brand, with real budget accountability
- Has set up tracking (Pixel/CAPI) themselves, not just relied on someone else
- Available to start pre-launch to help get tracking and accounts ready

To apply

Apply through our screening form.

📌 Growth / Performance Marketing Lead (India)
🏢 Swipes
📍 India