16 Sep
|
Marketing Lab
|
Pune
16 Sep
Marketing Lab
Pune
Job Description
About the Role
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We are looking for a hands-on Sr. Quick Commerce Marketplace Media Buyer with strong experience managing and scaling brands across Blinkit, Zepto, and Swiggy Instamart.
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The role requires end-to-end ownership of Q-commerce business performance, including backend operations, catalog management, inventory and availability, pricing, promotions, visibility, advertising, and revenue growth.
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We are looking for someone who can identify what is limiting growth, solve platform-level issues, optimize performance, and scale the business while maintaining healthy profitability and ROI.
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Key Responsibilities
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Manage brand accounts across Blinkit, Zepto, and Swiggy Instamart
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Handle platform backend operations including:
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- Product listings and catalog management
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- Product mapping and activation
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- Pricing, MRP, promotions, and offers
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- Inventory and stock availability
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- Dark store/warehouse availability
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- Product visibility, attributes, and content
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- Platform-level issues and escalations
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Coordinate with platform/category/account managers to resolve operational issues quickly
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Plan, launch, manage, and optimize Q-commerce advertising campaigns
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Monitor and improve key metrics including ROAS, ROI, ACOS, revenue, orders, conversion rate, CPC/CPM, and ad spend
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Identify high-performing products, categories, and campaigns and scale them efficiently
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Improve both organic and paid visibility
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Develop strategies around pricing, promotions, availability, advertising, and assortment
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Build city/store-level strategies based on demand and inventory availability
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Identify reasons behind revenue drops, stock-outs, declining visibility,
poor conversion, or inefficient ad spend
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Analyze daily, weekly, and monthly performance and create actionable growth plans
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Work closely with internal operations, catalog, creative, inventory, and performance teams
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Take complete ownership of business growth while maintaining profitability
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Must-Have Skills & Experience
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- 2–3 years of hands-on experience in Quick Commerce / Marketplace Management
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- Robust experience working on Blinkit, Zepto, and/or Swiggy Instamart
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- Strong understanding of Q-commerce backend operations and platform ecosystem
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- Experience independently handling catalog, listing, inventory, availability, and platform issues
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- Hands-on experience managing Q-commerce advertising campaigns
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- Strong understanding of ROAS, ROI, ACOS, conversion, revenue, ad efficiency, and profitability
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- Proven ability to identify growth opportunities and scale business performance
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- Strong analytical and problem-solving skills
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- Proficiency in Excel / Google Sheets
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- Strong communication and stakeholder management skills
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- Proactive, ownership-driven approach
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Preferred Experience
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- Candidates with experience managing multiple Q-commerce accounts for brands or agencies will be preferred.
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- Experience demonstrating measurable growth in revenue, orders, ROI/ROAS, availability, or market presence will be a strong advantage.
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What We Are Looking For
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We need someone who can answer:
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"Why is the business not growing?" ...and then work on the solution.
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The ideal candidate should be able to independently:
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- Diagnose → Plan → Execute → Optimize → Scale → Maintain Profitability
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📌 Sr. Quick Commerce Marketplace Media Buyer (Pune)
🏢 Marketing Lab
📍 Pune