About the Role

We are seeking a highly motivated and data-driven User Acquisition Specialist to join

our growth team. You will be responsible for managing the entire UA funnel — from

campaign conceptualization to in-depth performance analysis — with the goal of

acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor,

and creative collaboration, making it ideal for someone passionate about scaling

mobile games in the competitive social and hypercasual space.

Key Responsibilities

1. Technical & Execution

 Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram),

Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad

networks/DSPs.

 Manage daily campaign performance, adjusting bids, budgets, targeting, and

creatives to hit CAC, LTV, and ROI goals.

 Implement structured A/B tests for campaigns, audiences, and creatives.

 Ensure accurate event configuration and tracking across ad platforms

and Mobile Measurement Partners (MMPs) (AppsFlyer).

 Partner with engineering teams to QA and troubleshoot SDK/event

integrations.

2. Analytical & Reporting

 Analyze campaign and cohort-level data from ad platforms and MMPs to identify

trends, opportunities, and risks.

 Calculate breakeven points and model projected LTV/ROI by user cohorts.

 Understand and act on player journey metrics (ex. New users: D0–D7;

Retained users: D7+; Reactivated users).





 Build dashboards and performance reports in tools such as Looker Studio,

Tableau, or Power BI.

 Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user

value, for decision making.

3. Strategic

 Develop and execute a full-funnel UA strategy that integrates acquisition,

retention, and re-engagement.

 Create and manage audience strategies (custom audiences, lookalikes,

retargeting cohorts).

 Design and execute re-engagement campaigns for churned or low-activity

users.

 Collaborate with CRM and product teams to connect UA with retention and

monetization strategies.

 Contribute to budget allocation, forecasting, and scaling strategies.

 Stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy

Sandbox), and emerging ad tech.

4. Creative

 Collaborate with the creative team to brief, conceptualize, and test ad

creatives (video, playables, static, UGC-style).

 Design and run creative test campaigns with structured methodologies to

minimize false positives/false negatives.

 Analyze creative performance using key metrics (Hook Rate, Hold Rate, CTR,

CVR, ROAS etc.)



and translate findings into actionable creative insights.

 Build data-driven audience categories and ensure visual assets + ad

copy are tailored to the right segment.

 Establish creative refresh cycles and rotation strategies to combat ad fatigue.

 Share business-aligned creative insights with stakeholders, linking creative

learnings to broader UA strategy.

5. Collaboration & Operations

 Act as the primary liaison with ad networks, agencies, and internal cross-

functional teams (Analytics, Engineering, Product, Creative).

 Lead the day-to-day campaign operations, ensuring accuracy, quality, and

timeliness.

 Share insights and recommendations with stakeholders to influence product

and marketing decisions.

Qualifications

 4+ years of hands-on experience in UA for mobile games (social, hypercasual,

or casino preferred).

 Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).

 Solid working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event

setup and analysis.

 Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).

 Ability to run re-engagement campaigns and leverage MMP + platform

data for targeting and predictive analysis.

 Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio,

Tableau, or equivalent).

 Strong analytical, mathematical, and problem-solving skills.

 Entrepreneurial mindset with a high sense of ownership and accountability.

📌 User Acquisition Specialist (Mumbai)
🏢 Ruby Seven Studios
📍 Mumbai