# Job Description – Marketing Executive

*Position:* Marketing Executive

*Industry:* Hospital / Healthcare

*Experience:* 1–2 Years

*Employment Type:* Full-time

*Department:* Marketing & Business Development

*Location:* Madurai

## About the Role

We are looking for a dynamic and result-oriented *Marketing Executive* to support the hospital's marketing, business development, patient outreach, and referral network activities.

The ideal candidate should have *1–2 years of experience in the healthcare, hospital, pharmaceutical, or related industry*, with good communication, relationship-building, and field marketing skills.

## Key Responsibilities

* Develop and maintain solid relationships with *doctors, clinics, pharmacies, diagnostic centres, corporate organizations, and other healthcare stakeholders*.

* Conduct regular *field visits* to doctors, referral sources, and healthcare institutions to promote hospital services.

* Generate and develop *patient referrals and business opportunities* for the hospital.

* Promote hospital departments, specialties, doctors, treatments, health packages, and other services.

* Coordinate and participate in *health camps, awareness programs, medical events, corporate health check-ups, and community outreach activities*.

* Identify new referral opportunities and develop relationships with potential partners.

* Follow up with referral sources and maintain regular communication to strengthen professional relationships.

* Support corporate tie-ups, insurance/TPA relationships, and other institutional business development activities.

* Collect market intelligence regarding competitors, healthcare services, pricing, and local market trends.





* Coordinate with internal departments to ensure smooth handling of referred patients and improve the overall patient experience.

* Maintain daily/weekly reports of field visits, leads, referrals, conversions, and business development activities.

* Achieve assigned *marketing and business development targets*.

* Support the hospital's digital, promotional, and offline marketing initiatives as required.

## Desired Skills

* Excellent *communication and interpersonal skills*.

* Good relationship-building and networking abilities.

* Strong presentation and convincing skills.

* Willingness to travel and conduct regular field visits.

* Target-oriented and self-motivated approach.

* Positive knowledge of the local healthcare market.

* Basic knowledge of *MS Office / Excel / reporting tools*.

* Ability to work independently as well as with a team.

* Professional and courteous approach when dealing with doctors, patients, and healthcare professionals.

## Eligibility

* Bachelor's degree in *Marketing, Business Administration, Life Sciences, Pharmacy, Healthcare Management*, or a related field.

* *1–2 years of relevant experience* in:

* Hospital / Healthcare industry

* Pharmaceutical industry

* Medical devices

* Diagnostic services

* Healthcare marketing / business development

* Freshers with exceptional communication and marketing skills may also be considered.

## Preferred Candidate Profile

Candidates with experience in *pharmaceutical sales, hospital marketing, medical representative roles, healthcare business development, doctor engagement, or referral marketing* will be preferred.

*Salary:* As per industry standards and candidate's experience

*Location:* Madurai / Willing to travel

*Reporting To:* Marketing Manager / Business Development Manager

Pay: ₹250,000.00 - ₹400,000.00 per year

Work Location: In person

📌 Marketing and Business Development Executive (India)
🏢 Dreamwings Technology
📍 India