Are you a storyteller who can turn ideas into impactful campaigns, engaging social content, and compelling brand narratives We're looking for a Copywriter to join our Creative & Copy team and help shape how our brand connects with audiences across every touchpoint.

What You'll Do

Creative Concepting & Storytelling

- Lead development of campaign concepts, brand narratives, and creative messaging frameworks.
- Partner with designers, strategists, and creative teams to build integrated ideas across digital, social, print, video, and experiential platforms.
- Craft compelling headlines, taglines, and campaign messaging that inspire action.
- Bring bold creative thinking to ideation sessions and campaigns.

Copywriting & Content Development

- Write, edit, and adapt content across multiple formats, including:
- Campaign and advertising copy
- Social media content and platform-native storytelling
- Website, blog, and editorial content
- Email marketing and internal communications
- Video scripts, storyboards, and voiceovers
- Ensure consistency of brand voice while tailoring content to different audiences and platforms.
- Apply SEO best practices where relevant.

Collaboration & Creative Leadership

- Work closely with designers, producers, social media teams, and business stakeholders.
- Mentor junior writers and support their development.
- Translate business objectives into compelling creative narratives.




- Champion excellence in copy and brand storytelling across the organization.

Quality & Innovation

- Review and refine content for clarity, accuracy, and impact.
- Maintain consistency in brand voice across channels.
- Stay ahead of cultural trends, platform updates, and emerging storytelling formats.
- Experiment with current approaches to content creation and audience engagement.

What We're Looking For

- Exceptional writing, editing, and storytelling skills across short- and long-form content.
- Strong conceptual thinking and creative problem-solving ability.
- Experience creating campaigns, social-first content, and editorial copy.
- Ability to collaborate, influence, and communicate effectively with diverse stakeholders.
- Deep understanding of digital platforms, audience behavior, and content trends.

Qualifications & Experience

- Bachelor's degree in English, Journalism, Communications, Marketing, Creative Writing, or a related field.
- 6-10 years of copywriting experience in a creative agency or in-house content/creative team.
- Strong portfolio demonstrating excellence across campaigns, social media, and long-form content.
- Experience with SEO, content strategy, and performance-driven content is a plus.
- Prior experience mentoring or guiding junior creatives preferred.

📌 Associate Manager - Copy (Gurugram)
🏢 Air Inda
📍 Gurugram