We are looking for a Content Lead to own and build the content function for a young, fast-growing consumer brand.

This is a hands-on role for someone who understands how content can build brand, community and business, and is equally comfortable thinking strategically and executing at speed.

The person will be responsible for developing the overall content strategy across platforms, building a strong content engine, and creating content that is culturally relevant, engaging and aligned with the brand's voice.

Key Responsibilities

- Own the overall content strategy across social media, digital, website and other consumer touchpoints.
- Develop and maintain the brand's content calendar, ensuring a consistent flow of high-quality and relevant content.
- Build a distinctive brand voice and content identity that resonates with the target consumer.
- Create and oversee content across formats including:
- Short-form video / Reels
- Social media
- Brand storytelling
- Founder-led content
- Influencer / creator content
- Editorial content
- Campaigns and launches
- Website and other digital content
- Identify cultural trends, consumer conversations and emerging formats and translate them into relevant brand content.
- Work closely with Brand, Marketing, Creative, Performance and Product teams to ensure content supports business objectives.
- Develop content ideas that can drive reach, engagement,



consideration and ultimately conversion.
- Build and manage relationships with creators, influencers, production partners, freelancers and agencies as required.
- Establish efficient content creation processes to increase the speed and volume of content production without compromising quality.
- Track content performance and use insights/data to continuously improve the content strategy.
- Experiment with recent platforms, formats and storytelling approaches.
- Eventually build and manage an in-house content team as the business scales.

What We Are Looking For

- 5–8 years of experience in content, social media, digital marketing, brand or related roles.
- Experience with a consumer-facing brand, preferably in D2C, FMCG, lifestyle, beauty, wellness, food, fashion or other recent-age consumer businesses.
- Strong understanding of Instagram, YouTube and short-form video content.
- Someone who has a strong sense of what makes content interesting, shareable and culturally relevant.
- Excellent storytelling and copywriting skills.
- Strong understanding of consumer behaviour and digital culture.
- Ability to balance creative thinking with business objectives.
- Highly hands-on — someone who can develop an idea, write the brief, work with creators and agencies, and drive execution.
- Strong project management and stakeholder-management skills.

📌 Content Manager (Mumbai)
🏢 The Bridge Associates
📍 Mumbai