Manager - Community, Marketing and Outreach (Leading community and nasscom insights marketing and outreach)

We are looking for an entrepreneurial and innovative leader to lead the growth, engagement and evolution of Nasscom s Community platform, while also driving the marketing and digital outreach of Nasscom Insights. The role combines social media / digital strategy and execution, community building, content, audience growth, partnerships, stakeholder management and team leadership. The candidate will be responsible not only for scaling existing channels and initiatives, but also for identifying and developing new ways for Nasscom Insights to connect, exchange ideas and engage with stakeholders, and to disseminate its research and industry perspectives. The ideal candidate will be both a strategic thinker and hands-on executor, with a strong understanding of digital communities, social media, content, technology ecosystem and audience behaviour, as well as the ability to create compelling experiences, building partnerships and experimenting with new formats to improve engagement.

Job Details

Location, Department Unit and Reporting

Location: Noida

Department: Research

Reporting To: Head of Research & Insights, Nasscom

Basic Functions/ Job Responsibility

- Nasscom Insights Marketing: Strategy, Execution, Oversight

- Develop and execute the strategy (particularly, across social and digital channels) to increase the visibility, reach and influence of Nasscom Insights

- Develop and manage content calendars and campaigns around reports, research findings, events and key industry themes

- Drive content creation across LinkedIn, X/Twitter, Facebook and other relevant channels, including articles, blogs, newsletters, mailers, campaigns, and community stories.

- Identify relevant and shareable content from internal teams, members, events, and industry stakeholders.

- Identify opportunities to extend research dissemination into different formats and channels: social content, newsletters, articles, short-form insights, videos, interviews, conversations and other relevant formats.

- Track social media performance, engagement, reach, and growth, using insights to continuously improve content and campaigns.





- Manage agencies, vendors and other external resources supporting marketing and content execution.

- Community: Strategy, Growth, Execution, Oversight

- Develop and drive the Community growth and engagement strategy, with a focus on member acquisition, engagement, activation, and retention.

- Lead day-to-day community operations, engagement initiatives, content, discussions, and member interactions.

- Develop and implement an aggressive Community growth plan by identifying new audiences, engagement opportunities, partnerships, and use cases.

- Develop new engagement propositions and formats (online and offline; conceive creative formats) based on audience needs and emerging opportunities

- Drive the Community product roadmap, working with internal teams, technology partners, and vendors to continuously enhance the member experience, including UX, functionality, discoverability and engagement.

- Monitor and moderate community participation and establish relevant engagement metrics and reporting.

- Build mechanisms to capture and leverage community perspectives to enrich Nasscom s research, thought leadership and industry narrative.

- Establish appropriate approaches to community governance, moderation, quality and member experience.

- Develop and track clear metrics for growth, engagement, contribution and impact.

- Stakeholder & Partner Management

- Build strong relationships with industry leaders, technology companies, academic institutions, community members, internal teams, and external partners.

- Identify and develop strategic collaborations that strengthen Community reach, engagement, and value.

- Work cross-functionally with other nasscom teams such as Marketing, Communications, Events, Membership, and Technology teams to deliver integrated initiatives.

- Manage external agencies, vendors,



and partners to ensure timely and high-quality delivery.

- Team Management

- Lead and manage the Community and Digital Engagement team, ensuring clear goals, ownership, and accountability.

- Plan and allocate work across content, digital and social media, community engagement, and partnerships.

- Mentor team members and build a culture of ownership, collaboration, and continuous improvement.

Knowledge, Skills, Qualifications, Experience

- Over 10 years of experience in Community Management, social media, Digital Marketing, Content, Brand, Communications, or a related field.

- Experience in building and managing digital/professional communities, platforms or technology ecosystems will be preferred.

- Strong expertise in digital and social media strategy, content creation, community engagement, and analytics.

- Excellent stakeholder, partnership, project, and people-management skills.

- Strong written and verbal communication skills with the ability to work across multiple teams and stakeholders.

- Experience working with technology companies, industry bodies, startups, or academic institutions will be an advantage.

PERSONAL ATTRIBUTES

- Entrepreneurial and self-driven: comfortable identifying opportunities, taking ownership and driving initiatives from idea to execution.

- Curious and experimental: willing to test new formats, channels and approaches and learn quickly from the outcome.

- Audience-centric: instinctively understands what will engage different stakeholder groups and ability yo translate that into compelling experiences and content.

- Collaborative and influential: able to build relationships and bring together diverse internal and external stakeholders without relying solely on formal authority.

- High-energy, hands-on leader: able to move between strategic thinking and execution, and comfortable operating in a fast-changing environment.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - Community, Marketing and Outreach (Noida)
🏢 Nasscomm
📍 Noida