17 Sep
|
Logic planet
|
Hyderabad
17 Sep
Logic planet
Hyderabad
About the Role:
We are seeking a skilled Adobe Journey Optimizer (AJO) Developer to join our Martech team. You will be responsible for designing, developing, and optimizing cross-channel customer journeys using Adobe Experience Platform and Adobe Journey Optimizer. This role requires a blend of technical proficiency, experience in marketing automation, and a deep understanding of customer lifecycle engagement
Key Responsibilities:- Develop and maintain end-to-end customer journeys using Adobe Journey Optimizer.- Integrate AJO with Adobe Experience Platform (AEP), leveraging Real-Time Customer Profile and Segments.- Build agile templates, content fragments, and personalized messaging across email, push, and in-app channels.- Collaborate with marketing and data teams to map data schemas, define events, and enable data ingestion.- Ensure journeys are optimized for performance, deliverability, and business outcomes.- Troubleshoot and resolve any technical issues related to AJO configurations, APIs, or audience activation.- Implement AJO APIs to automate and scale journey creation and content operations.- Follow best practices for privacy, consent,
and data governance in journey workflows.- Document solutions, test plans, and configurations for future reference and knowledge sharing
Job Description: Adobe Journey Optimizer (AJO) Developer Required Skills & Qualifications:- 3-5 years of hands-on experience with Adobe Journey Optimizer (AJO).- Proficient in JSON, APIs, Adobe Experience Platform components (Schemas, Datasets, Segments, Sources).- Strong understanding of marketing use cases and campaign lifecycle across email, push, and mobile.- Experience working with Real-Time CDP and audience activation within Adobe ecosystem.- Familiarity with data layer structures and event-based journey triggers.- Excellent problem-solving skills and attention to detail.- Strong communication and collaboration abilities with cross-functional teams.
Nice to Have:- Experience with Adobe Experience Platform Web SDK (Alloy.js).- Knowledge of JavaScript, SQL, or other scripting languages used for journey logic or data transformation.- Exposure to other Adobe tools like Adobe Analytics, Adobe Target, or Adobe Campaign
📌 IC | AJO Developer (Hyderabad)
🏢 Logic planet
📍 Hyderabad