GTM Marketing Specialist SaaS & AI Products

Company: Bizionic Technologies
Department: Marketing & Growth
Employment Type: Full-Time
Experience: 3–6+ Years
Industry: SaaS / AI / Technology

Role Overview
Bizionic Technologies is looking for a dynamic and experienced GTM Marketing Specialist to develop and execute Go-To-Market strategies for our growing portfolio of SaaS and AI-powered products.
This is a strategy + hands-on execution role. The candidate will be responsible for taking products to market, building multi-channel campaign strategies, generating demand, acquiring customers, nurturing leads, supporting sales, and continuously improving marketing performance.
We are looking for someone who understands how to connect Product Positioning Campaigns Leads Sales Pipeline Revenue.
Key Responsibilities
GTM Strategy & Product Launches

- Develop and execute end-to-end Go-To-Market strategies for SaaS and AI products.
- Define Ideal Customer Profiles (ICP), buyer personas, target industries, customer segments, and priority markets.
- Conduct market, customer, competitor, and pricing research.
- Develop strong product positioning, value propositions, messaging, and differentiation.
- Build product launch, market-entry, and expansion strategies.
- Develop monthly and quarterly GTM marketing plans and campaign calendars.
- Identify new markets, customer segments, channels, and growth opportunities.

Campaign Strategy & Execution

- Build and execute integrated multi-channel marketing campaigns from concept through conversion.
- Develop campaign objectives, audiences, messaging, offers, content, channels, budgets, and KPIs.
- Own the complete campaign lifecycle:

Research Strategy Audience Positioning Campaign Concept Content Launch Lead Generation Nurturing Conversion Analytics Optimization

- Coordinate with designers, content creators, sales teams, and product teams for campaign execution.
- Continuously test audiences, creatives, messaging, offers, and channels.

Email Marketing & Marketing Automation

- Develop and execute email marketing strategies and campaigns.
- Create lead-generation, nurturing, onboarding, activation, re-engagement, and retention campaigns.
- Develop newsletters, product announcements, promotional emails, and automated drip sequences.
- Build audience segmentation and personalized customer journeys.
- Optimize subject lines, content, CTAs, open rates, CTR, conversions, and deliverability.
- Develop CRM-based marketing automation and lead-nurturing workflows.

Social Media & Content Marketing

- Develop organic and paid social strategies across LinkedIn, Facebook, Instagram, X, and other relevant platforms.
- Create social media campaign and content calendars.




- Build content strategies for Medium, LinkedIn Articles, blogs, newsletters, case studies, whitepapers, and thought-leadership content.
- Develop product-focused and educational content that generates awareness and demand.
- Repurpose content across multiple channels and formats.
- Build company and leadership thought-leadership campaigns.
- Develop community engagement and organic distribution strategies.

Performance Marketing & Demand Generation

- Develop strategies for paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and other relevant channels.
- Build demand-generation and lead-generation campaigns.
- Develop retargeting and remarketing strategies.
- Create landing-page and conversion-funnel strategies.
- Optimize marketing based on CPL, CAC, conversion rates, pipeline contribution, ROI, and ROAS.
- Work with channel specialists where deeper platform expertise is required.

Product & SaaS Marketing

- Translate technical SaaS and AI capabilities into compelling customer benefits and business value.
- Develop product messaging, use cases, feature announcements, and launch campaigns.
- Create strategies around free trials, demos, freemium models, pricing, packaging, and promotional offers.
- Support Product-Led Growth (PLG), Account-Based Marketing (ABM), inbound, outbound, and sales-led GTM strategies.
- Gather customer and market feedback and provide insights to Product and Leadership teams.

Sales Enablement & Funnel Development

- Work closely with Sales teams to generate qualified leads and sales pipeline.
- Develop sales enablement materials, presentations, one-pagers, case studies, email sequences, and product collateral.
- Develop lead-scoring, qualification, and nurturing strategies.
- Optimize the complete customer journey:

Visitor Lead MQL SQL Demo/Trial Paid Customer Retention Upsell

- Align marketing campaigns with sales targets and revenue objectives.

Marketing Channels
The candidate should be comfortable developing strategies across multiple channels, including:

- Email Marketing
- Marketing Automation
- LinkedIn
- Medium
- Blogs & SEO Content
- Facebook & Instagram
- X / Twitter
- Google Ads
- Meta Ads
- LinkedIn Ads
- Newsletters
- Webinars & Online Events
- Communities
- Influencer / KOL Marketing
- Retargeting & Remarketing
- Partnerships & Co-Marketing
- Landing Pages & Conversion Funnels





Required Skills & Experience

- 3–6+ years of experience in GTM Marketing, SaaS Marketing, Growth Marketing, Product Marketing, or Demand Generation.
- Proven experience working with SaaS, AI, software, or technology products.
- Demonstrated experience developing and executing multi-channel marketing campaigns.
- Robust understanding of SaaS business models and customer lifecycle.
- Strong knowledge of email marketing, social media, content marketing, demand generation, and digital acquisition.
- Experience with CRM, marketing automation, analytics, and campaign-management platforms.
- Solid understanding of ICP development, segmentation, positioning, and competitive analysis.
- Strong campaign messaging and copywriting skills.
- Analytical and performance-driven approach to marketing.
- Ability to work closely with Product, Sales, Design, Technology, and Leadership teams.
- Strong presentation, communication, and interpersonal skills.

Preferred Experience

- Experience launching and scaling multiple SaaS products.
- Experience marketing AI-powered products.
- Experience with both B2B and B2C SaaS.
- Exposure to international markets, particularly India, USA, Middle East, and other global markets.
- Experience in startup or high-growth technology environments.

Travel & Relocation

- Must be willing to travel domestically and internationally when required.
- Must be open to relocation based on business and organizational requirements.
- Comfortable attending and representing Bizionic Technologies at conferences, exhibitions, product launches, customer meetings, and partner engagements.
- Comfortable interacting with customers, partners, industry professionals, and senior leadership.

Key Performance Indicators
Performance will be measured through:

- Marketing-generated qualified leads
- MQLs and SQLs
- Marketing-generated sales pipeline
- Customer acquisition
- Campaign conversion rates
- CPL and CAC
- Email engagement and conversions
- Trial/demo-to-paid conversion
- Product activation
- MRR/ARR contribution
- Customer retention and reactivation
- Campaign ROI/ROAS
- Organic traffic and audience growth
- Successful product launches and market expansion

Ideal Candidate
easurable revenue?
How do we scale what works?
The ideal candidate combines GTM strategy, SaaS marketing, campaign management, email marketing, social media, content, demand generation, performance marketing, analytics, and revenue-focused execution.
At Bizionic Technologies, the GTM Marketing Specialist will not simply manage marketing activities — they will take ownership of bringing our SaaS and AI products to market and building scalable customer acquisition and growth strategies.

📌 GTM Marketing Specialist /SaaS & AI Products (Hyderabad)
🏢 Bizionic Technologies and Marketing Solutions
📍 Hyderabad