Lead Data Analyst

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Primary Skills
* MarTech, CDP, RTCDP
* CJA, AEP
* Schehma
* SQL

Location all Brillio India location

Specialization
* Digital Analytics Optimization: Senior Analyst

Job requirements
* Experience Range: With at least 5-8 years of hands-on experience in digital
analytics optimization, including web analytics and marketing technology
reporting, and up to 6 years in related roles. Key Responsibilities: 1.
Migrate and rebuild Adobe Analytics reports and dashboards into Customer
Journey Analytics, translating segments, calculated metrics, and workspace
projects into CJA dataviews and Analysis Workspace equivalents to ensure
seamless reporting continuity. 2. Build and maintain clickstream-based
reporting for web traffic attribution, landing page performance, cart
conversion analysis, and campaign measurement across 40+ international
locales, delivering actionable insights for marketing teams. 3. Support XDM
schema review and configure dataviews in Customer Journey Analytics, ensuring




consistency and accuracy of migrated dimensions and metrics for reliable data
analysis. 4. Create and maintain pre/post comparison dashboards for site
migrations and feature rollouts, implementing baseline measurement, UAT
validation, and post-launch monitoring to track performance improvements. 5.
Develop reporting dashboards for email campaigns, landing page templates, and
MarTech experiments in Power BI, integrating scheduled data refresh from
Databricks to provide real-time analytics. 6. Document dataview logic, create
report templates, and produce reference guides to enable self-service
reporting for marketing and product stakeholders, enhancing internal
analytics capabilities. 7. Perform end-to-end data validation between
Databricks analytical tables and front-end dashboards, confirming aggregated
clickstream data, sub-channel definitions, and campaign metrics to ensure
data integrity. 8. Execute pre/post migration validation checks and
standardize repeatable dat

📌 Sr Lead Data analyst-137 (Hyderabad)
🏢 Brillio
📍 Hyderabad