JOB DESCRIPTION – PERFORMANCE MARKETING MANAGER

Position Details

Job Title: Meta Performance Marketing Executive

Department: Marketing / Digital Marketing

Reports To: Marketing Head / Management

Location: [Company Location]

Employment Type: Full-Time

Experience: 1–5 Years (can be adjusted as per requirement)

About the Role

We are looking for a Performance Marketing MANAGER who will be responsible for planning, executing, monitoring, and optimizing Meta Ads campaigns across Facebook and Instagram.

The candidate will focus on generating quality leads, increasing sales, improving ROAS, and achieving business growth through data-driven digital marketing strategies.

Key Responsibilities

1. Meta Ads Management

- Plan and execute Facebook & Instagram advertising campaigns.
- Create and manage campaigns according to business objectives.
- Handle different campaign objectives such as Sales, Leads, Traffic, Engagement, and Awareness.
- Manage campaign budgets and daily ad spending.
- Monitor campaign performance and make required changes.

2. Performance Optimization

- Regularly monitor key performance metrics such as:
- ROAS
- CPA / CPL
- CTR
- CPC
- CPM
- Conversion Rate
- Cost per Purchase
- Optimize campaigns to improve performance and reduce unnecessary spending.
- Identify underperforming ads, audiences, and campaigns and take corrective actions.
- Conduct A/B testing of creatives, audiences, copy, offers, and campaign structures.

3. Audience & Targeting

- Research and create relevant target audiences.
- Manage Custom Audiences and Lookalike Audiences.
- Work with retargeting and remarketing campaigns.
- Analyze customer behavior and identify new audience opportunities.

4. Creative & Ad Coordination

- Coordinate with the Graphic Designer / Video Editor for ad creatives.
- Suggest creative concepts, hooks, offers, ad copies, and formats based on campaign performance.
- Test different images, videos, reels, headlines,



primary text, and CTAs.
- Identify which creatives are generating better results.

5. Tracking & Analytics

- Monitor website and campaign conversions.
- Work with Meta Pixel / Meta Events Manager and conversion tracking.
- Check tracking issues and coordinate with the technical/e-commerce team when required.
- Analyze campaign data and prepare performance reports.

6. Reporting

- Prepare daily/weekly/monthly Meta Ads performance reports.
- Track campaign spending, sales, leads, revenue, and ROAS.
- Share key insights and recommendations with the Marketing Head / Management.
- Maintain proper records of campaign performance and budgets.

7. E-commerce & Sales Growth

- Run performance campaigns for e-commerce products and offers.
- Focus on increasing online sales and revenue.
- Promote new product launches, offers, seasonal campaigns, and promotional activities.
- Work closely with the E-commerce, Sales, Creative, and Marketing teams.

8.Funnel Optimization

· Journey mapping

· Drop-off analysis

· Friction diagnosi

· Checkout streamlining

· A/B testing

9.Google Analytics (GA4)

· Event-based tracking

· Traffic attribution

· Engagement metrics

· Audience segmentation

· Conversion measurement

· website analytics

Required Skills

The candidate should have:

- Strong knowledge of Meta Ads Manager.
- Good understanding of Facebook & Instagram advertising.
- Knowledge of campaign setup and optimization.
- Understanding of ROAS, CPA, CPL, CTR, CPC, CPM and Conversion Rate.




- Knowledge of audience targeting and retargeting.
- Ability to analyze campaign data and make decisions based on performance.
- Positive understanding of A/B testing.
- Basic knowledge of Meta Pixel and Events Manager.
- Good communication and coordination skills.
- Strong analytical and problem-solving skills.
- Ability to work with budgets and performance targets.
- Knowledge of e-commerce advertising will be an added advantage.

Preferred Experience

- Experience in managing Meta Ads campaigns.
- Experience with e-commerce / D2C brands will be preferred.
- Experience in Beauty, Cosmetics, Perfume, Fashion, FMCG, or similar industries will be an advantage.
- Candidates with a proven record of improving ROAS and generating sales/leads will be preferred.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Overall ROAS improvement
- Sales / Revenue generated through Meta Ads
- Cost per Purchase
- Cost per Lead
- Lead / Purchase volume
- Campaign conversion rate
- CTR and CPC improvement
- Effective utilization of advertising budget
- Creative testing and optimization
- Achievement of monthly performance targets

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field is preferred.

Relevant practical experience and proven Meta Ads performance may also be considered.

Personal Attributes

- Result-oriented approach
- Data-driven mindset
- Creative thinking
- Strong attention to detail
- Willingness to learn and experiment
- Ability to work under targets and deadlines
- Team player with good communication skills
- Proactive approach toward campaign optimization

Job Objective

The primary objective of this role is to generate measurable business results through Meta advertising, increase sales and leads, optimize advertising costs, and continuously improve campaign performance.

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