We need someone who understands content, trends, influencers, UGC and brand building and can independently bring new ideas to the company.

Key Responsibilities :

# Social Media & Content

- Manage SOROO's Instagram and Facebook presence.
- Create and maintain a monthly/weekly content calendar.
- Research trending Reels, formats, sounds, hooks and content ideas daily.
- Quickly adapt relevant trends for SOROO products. Write/review scripts, hooks, captions and CTAs.
- Coordinate with the video/content team to get content produced.
- Maintain a consistent and premium brand image across the page.
- Monitor content performance and suggest improvements.
- Track competitors and identify new content opportunities.

#Influencer Marketing

• Reach out to approximately 50 current relevant influencers/creators every working day.

- Build and maintain a detailed influencer database.
- Maintain complete records of conversations, responses,



negotiations, deals and content status.
- Negotiate and close barter collaborations.
- Coordinate creator approvals, product dispatch, scripts and briefs.
- Follow up until the content is received and posted.
- Build long-term relationships with high-performing creators.
- Continuously expand SOROO's creator network

#Content & Brand Building

- Develop new UGC and creator-content ideas.
- Identify creators suitable for different SOROO products.
- Bring fresh content concepts and trends to the team.
- Help make SOROO's social media look and feel like a professional consumer-tech brand rather than a generic accessories page.
- Coordinate with photographers, videographers, designers and editors whenever required.

📌 Social Media & Influencer Marketing Manager (Delhi)
🏢 YOROTO INTERNATIONAL
📍 Delhi