Hiring for Brand Manager

Location: Ghaziabad | Experience: 4-8 years | Industry: Beauty/Skincare/D2C/FMCG

Working: 6 days

Role Summary

Create brand identity, social presence & content engine. This is a hands-on Brand + Content + Social role to make the company culturally relevant and drive awareness to sales.

Key Responsibilities

1. Brand Strategy: Build consistent brand voice, storytelling, positioning. Translate brand philosophy into content.

2. Social & Content Strategy: Own Instagram, YouTube, Pinterest strategy. Build content pillars: Product, Education, Entertainment, Brand, Community, UGC.

3. Content Production: Create monthly content calendar. Lead "content multiplication" - 1 product = Reels + Carousels + Stories + UGC + Memes.

4. Campaigns: Conceptualize integrated brand & product campaigns. Brief creative, influencer, performance teams for unified communication.

5. Creator & UGC:



Develop UGC briefs, identify creators, build library of winning formats. Work with influencer marketing team.

6. Analytics: Track reach, engagement, saves, shares, watch time. Build monthly performance reports with recommendations.

7. Social Listening: Monitor beauty/skincare trends, memes, competitors, consumer pain points. Convert trends into content opportunities.

Must-Have Skills

"Brand Strategy", "Content Strategy", "Instagram Reels", "Copywriting", "Storytelling", "Content Analytics", "Social Listening", "Campaign Conceptualization", "Creative Direction", "Team Management", "Gen Z & Millennial Understanding"

Looking for a prompt response.

Regards

Prerna

(phone hidden)

GS Management Group

📌 Brand Manager (Ghaziabad)
🏢 Gs Management Group
📍 Ghaziabad