Job Summary

BBT – Blueball Technologies is looking for a creative, performance-driven, and enthusiastic Digital Marketing Executive to manage and grow our online presence and generate quality leads for our IT training programs.

The ideal candidate should have a good understanding of social media marketing, Google Ads, Meta Ads, content marketing, SEO, lead generation, and digital analytics.

- Key ResponsibilitiesDevelop and execute result-oriented digital marketing campaigns across Google, Meta, Instagram, YouTube, and other relevant platforms.
- Plan and implement digital strategies to generate high-quality leads for BBT’s IT training programs.
- Conduct market research to understand student requirements, competitor activities, industry trends, and audience behavior.
- Create engaging and informative content for Instagram, Facebook, YouTube, LinkedIn, websites, blogs, and WhatsApp campaigns.
- Manage and optimize Google Ads and Meta Ads campaigns based on campaign performance and lead quality.
- Monitor campaign budgets, CPL, CTR, conversions, and other important marketing metrics.
- Develop creative marketing concepts, campaign ideas, reels, posters, videos, and promotional content in coordination with the creative team.
- Support BBT’s SEO and local search marketing activities to improve online visibility.
- Monitor website traffic, social media performance, campaign analytics, and lead-generation results.
- Prepare regular digital marketing performance reports and provide actionable insights.
- Work closely with the Counselling, Sales, Training,



and Management teams to align marketing campaigns with admission objectives.
- Track leads generated from different marketing channels and coordinate with the counselling team for effective follow-up.
- Continuously test and improve ad creatives, audiences, keywords, landing pages, and campaign strategies.

- Required Skills
- Digital Marketing
- Google Ads
- Meta Ads / Facebook Ads
- Instagram Marketing
- Social Media Marketing
- SEO & Local SEO
- Content Marketing
- Lead Generation
- Google Analytics
- Canva / Basic Graphic Design
- YouTube Marketing
- Performance Marketing
- Marketing Analytics

- Eligibility

- Any UG / PG degree.
- Freshers and candidates with 0–3 years of experience can apply.
- Candidates with practical knowledge of digital marketing tools and platforms are preferred.
- Strong communication, creativity, analytical thinking, and willingness to learn.
- Experience in education, IT training, EdTech, or lead-generation campaigns will be an advantage.

Key Performance AreasLead Generation | Campaign Performance | Lead Quality | Social Media Growth | SEO Visibility | Content Engagement | Advertising ROI | Brand Awareness

- What We OfferProfessional and supportive work environment
- Hands-on experience with real digital marketing campaigns
- Performance-based incentives
- Growth opportunities opportunities
- Opportunity to work with an IT Training & Placement organization
- Exposure to Google Ads, Meta Ads, SEO, Social Media, Content Marketing, and Lead Generation

Apply whatsApp 99401 93623

📌 Digital Marketing Executive (Chennai)
🏢 Blue Ball Technologies
📍 Chennai