We are looking for a Performance Marketing & E-commerce Growth Manager who can take ownership of online sales growth for ourskincare brand.

The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, e-commerce platforms, sales funnels, conversion optimization, retargeting, and ROAS improvement.

This role is focused on one key objective: building a scalable customer acquisition and sales system that increases revenue while maintaining healthy ROAS.

Key Responsibilities1. Meta & Google Ads

- Plan, launch, manage, and optimize Meta Ads (Facebook & Instagram).
- Manage Google Ads, including Search, Shopping, Performance Max, and remarketing campaigns.
- Develop different campaigns for awareness, consideration, conversion, and retargeting.
- Test different creatives, audiences, offers, copy, and landing pages.
- Continuously optimize campaigns based on CPA, ROAS, conversion rate, AOV, and revenue.

2. Sales Funnel Strategy

- Build and optimize the complete customer journey:
- Ad → Landing/Product Page → Add to Cart → Checkout → Purchase → Repeat Purchase
- Develop strategies for cold, warm, and existing customers.
- Create retargeting funnels for website visitors, product viewers, cart abandoners, and previous customers.
- Identify where customers are dropping off and improve the funnel accordingly.

3. E-commerce Sales Growth

- Take ownership of online sales through the Shopify/e-commerce website.
- Improve product pages, offers, bundles, upsells, cross-sells, and conversion strategies.




- Work with the website team to improve conversion rate and customer experience.
- Develop strategies to increase Average Order Value (AOV).
- Develop customer retention and repeat-purchase strategies.

4. Marketing Strategy

- Create monthly and quarterly performance marketing plans.
- Develop customer acquisition strategies for new product launches.
- Identify the right target audiences and customer segments.
- Analyze competitors, offers, pricing, creatives, and marketing strategies.
- Work closely with the content, influencer, creative, and SEO teams.

5. Data & Performance Tracking

- Monitor:
- ROAS
- CPA/CAC
- Conversion Rate
- AOV
- CTR
- CPC
- CPM
- Add-to-Cart Rate
- Checkout Rate
- Revenue
- Repeat Purchase Rate
- Prepare weekly/monthly performance reports.
- Use data to identify what is working, what is not working, and what should be tested next.
- Required SkillsHands-on experience with Meta Ads Manager.
- Strong experience with Google Ads.
- Good understanding of e-commerce marketing.
- Experience with Shopify or similar e-commerce platforms.
- Strong understanding of sales funnels and conversion optimization.
- Knowledge of retargeting and remarketing strategies.
- Experience with tracking and analytics.
- Understanding of Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
- Solid analytical and problem-solving skills.
- Ability to manage marketing budgets and optimize for profitable growth.

📌 Performance Marketing & E-commerce Growth Manager (Hyderabad)
🏢 Hamsa Radiance
📍 Hyderabad