Key Responsibilities

Digital MarketingManage and grow the company's Instagram, Facebook, LinkedIn, YouTube and Google Business Profile.

- Plan and execute monthly social media content calendars.
- Run and manage Meta Ads and Google Ads for lead generation.
- Monitor campaign performance, leads, enquiries and conversions.
- Track digital marketing performance and prepare regular reports.
- Implement basic SEO and local SEO strategies to improve online visibility.
- Monitor competitors and identify new digital marketing opportunities.

Content Creation

- Create engaging content related to interior design, home interiors, renovation, modular kitchens, wardrobes and completed projects.
- Develop creative ideas for Instagram Reels, posts, stories, carousels and videos.
- Visit project sites to capture before & after, work-in-progress and completed-project content.
- Write captions, headlines, ad copy and social media content.
- Coordinate with the design and project teams to collect project information and visuals.

Video Editing

- Shoot and edit Instagram Reels, YouTube Shorts and promotional videos.
- Edit site videos, walkthroughs, client testimonials and project showcase videos.
- Add music, transitions, subtitles, text overlays, voiceovers and branding.
- Create short-form videos optimized for social media.
- Maintain consistency in video quality, branding and visual style.
- Experience with CapCut, Premiere Pro, Filmora, DaVinci Resolve or similar software will be an advantage.
- Lead Generation & Follow-UpGenerate leads through social media and paid advertising campaigns.




- Coordinate with the sales team regarding recent digital leads.
- Maintain lead reports and monitor lead quality.
- Support WhatsApp and social media enquiry management when required.
- Required SkillsStrong knowledge of Instagram, Facebook, LinkedIn and YouTube.
- Practical knowledge of Meta Ads Manager and Google Ads.
- Good video editing and content creation skills.
- Knowledge of Canva, CapCut, Premiere Pro, Filmora or similar tools.
- Good photography/video shooting skills using mobile or camera.
- Strong communication and creative writing skills.
- Basic knowledge of SEO and Google Business Profile.
- Ability to understand trends and create Instagram/Reels-friendly content.
- Ability to work independently and meet deadlines.

Preferred Candidate1–3 years of experience in digital marketing/content creation.

- Experience in interior design, architecture, real estate, construction, home décor or related industries will be an advantage.
- Should have a portfolio of social media posts, reels or edited videos.
- Creative, proactive and willing to visit project sites for content creation.
- Should have a good understanding of current social media trends.

Key Performance Indicators (KPI)

- Growth in Instagram and social media engagement.
- Number and quality of leads generated.
- Meta & Google Ads performance.
- Reels/video reach and engagement.
- Consistent content publishing.
- Website/Google Business Profile visibility.
- Lead conversion support and monthly digital marketing performance.

📌 Digital Marketing Manager (Bengaluru)
🏢 anon infra
📍 Bengaluru