Home Recipes. Extraordinary Flavours. Responsible Growth.
Betty Bee’s is a purpose-driven gourmet food brand built around distinctive home recipes, Indian flavours, quality ingredients and consumer convenience.
Our growing range includes:
Sweet Chilli Sauce – fresh red chillies & garlic
Chilli Mustard Sauce – mustard, vinegar & spices
Pumpkin Papaya Spread – papaya, pumpkin & jaggery
With an emerging presence across D2C, Amazon, and Quick Commerce, Betty Bee’s is now entering its next phase:
BUILDING A STRONG, SCALABLE SALES & DISTRIBUTION BUSINESS.
And we are looking for the person who can build it.
We are looking for an FMCG Sales Builder who can take a differentiated food brand into new markets and turn opportunity into sustainable sales.
You will be expected to:
Identify markets → Appoint distributors → Open outlets → Drive secondary sales → Build relationships → Expand territories → Build the sales team → Deliver growth
You will have significant ownership in shaping where and how Betty Bee’s grows.
BUILDER MENTALITY — NON-NEGOTIABLE
You are the person we want if you:
- Have built markets, not merely maintained established territories
- Have appointed and developed distributors
- Know how to acquire and expand retail outlets
- Take ownership of the number
- Are comfortable working in the field
- Can operate with limited resources and build systems as you grow
- Solve problems rather than wait for instructions
- Understand margins, schemes, collections, and distributor economics
- Have the entrepreneurial drive to build Betty Bee’s as if it were your own business
HANDS-ON FMCG EXPERIENCE — ESSENTIAL
You should have solid practical experience in:
- Area / Territory Sales | Distributor Management | General Trade | Retail Expansion | Beat Planning | Primary & Secondary Sales | Market Development | Collections | Trade Margins & Schemes | Merchandising | Field-Team