- Achieve monthly and annual sales targets as per company goals.
- Ensure proper market coverage and customer acquisition.
- Identify and develop new business opportunities.
- Monitor wholesale/retail site performance and ensure audit compliance.
2. Operations Management
- Oversee day-to-day branch operations ensuring smooth functioning.
- Monitor stock levels, inventory management, and billing accuracy.
- Ensure adherence to company SOPs, compliance policies, and statutory regulations.
- Maintain branch hygiene, branding, and display standards.
3. People Management
- Supervise, guide, and motivate branch staff (Sales Executives, BI, DB, etc.).
- Conduct training and performance reviews for the team.
- Handle disciplinary issues in line with company policies.
- Ensure proper manpower deployment for market visits and coverage.
4. Financial & Administrative Control
- Monitor AR (Accounts Receivable) and ensure timely collections.
- Control branch expenses and prevent revenue leakage.
- Ensure proper documentation, legal compliance, and reporting to HO.
5. Reporting & Coordination
- Prepare daily/weekly/monthly sales and operational reports.
- Coordinate with HO for supply chain, HR, finance, and marketing activities.
- Communicate market feedback, competitor activities, and customer needs.
Key Skills & Competencies
- Robust leadership and team management skills.
- Target-driven with strong business acumen.
- Good communication and negotiation skills.
- Ability to handle pressure and resolve conflicts.
- Knowledge of FMCG/Distribution operations preferred.
Performance Indicators (KPIs)
- Achievement of sales and collection targets.
- Reduction in outstanding AR.
- Audit compliance score.
- Team performance and attrition rate.
- Branch profitability.