Job DescriptionResponsibility:
N - Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.
N - Ensure relevant and engaging text, image, and video content for social media accounts.
N - Benchmark current trends across social media and create relevant content for the brand.
N - Organize and participate in events to build community and boost brand awareness.
N - Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.
N - Build relationships with customers, potential customers, industry professionals, and journalists.
N - Identify and build relationships with relevant influencers and agencies
N - Create Influencer collaboration strategies that align with the brand vision
N - Negotiate, manage deliverables, and ensure smooth collaboration with influencers




N - Oversee influencer campaigns from ideation to execution.
N - Monitor influencer content and measure its impact on brand awareness, engagement, and conversions
N - Build and nurture relationships with the online community through active engagement and responding to comments and messages
N - Facilitate and encourage user-generated content and brand advocacy among followers
N - Collaborate with the creative team to develop and shoot engaging, on-brand content.
N - Write copy for social posts and ensure consistent brand voice across all platforms.
N

nGood to have
N: - Prior 2-4 years of relevant social media management experience
N. - Passionate about Fashion and Beauty Category
N. - Experience working with marketing/media agencies
N. - Solid understanding of SEO, Google analytics, Web analytics
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📌 Social Media And Influencer Marketer (Karnataka)
🏢 PeopleGene
📍 Karnataka