Role & responsibilities

- Data Collection & Gathering: Design and conduct surveys, opinion polls, questionnaires, and focus groups to capture primary customer data.
- Secondary Market Research: Research industry trends, competitor activities, market size, and economic indicators using published reports and databases.
- Data Analysis & Interpretation: Process statistical data using tools like SPSS, R, Python, SQL, or Excel to uncover consumer preferences and buying habits.
- Competitor Intelligence: Monitor competitors' pricing, marketing strategies, market share, and product offerings to identify gaps and opportunities.
- Consumer Behavior Tracking: Segment target audiences based on demographics, psychographics, and purchasing behaviors to optimize targeting strategies.
- Reporting & Visualization: Build dashboards and translate complex qualitative/quantitative data into clear executive summaries and reports.
- Strategic Recommendations: Present actionable findings to product, marketing, and leadership teams to guide pricing, branding, and product launches.
- Campaign & ROI Evaluation: Assess the effectiveness of past marketing campaigns and sales strategies to continuously refine future initiatives.

Preferred candidate profile . Educational Background

- Required: Masters degree in Marketing, Business Administration, Economics, Statistics, Mathematics, Data Analytics, or Psychology.
- Preferred: Master’s degree (MBA, M.Sc. in Data Analytics, Applied Statistics, or Marketing Research) for mid-to-senior level roles.

2.



Qualified Experience

- 1–3 years of prior experience in market research, data analysis, business intelligence, or marketing analytics (for mid-level roles).
- Demonstrated track record of designing, executing, and analyzing both primary (surveys, focus groups) and secondary market research projects.

3. Technical & Analytical Skills

- Data Tools: Proficiency in statistical and analytics software such as Advanced Excel, SPSS, R, Python, SAS, or SQL.
- Data Visualization: Hands-on experience creating dashboards using Power BI, Tableau, or Google Looker Studio.
- Survey Platforms: Familiarity with survey tools like Qualtrics, SurveyMonkey, or Typeform.
- Web & Industry Analytics: Exposure to Google Analytics, social listening tools, or industry databases (e.g., Nielsen, Mintel, Statista).

4. Soft Skills & Key Competencies

- Analytical Thinking: Ability to synthesize complex, unstructured data into clear, actionable business recommendations.
- Storytelling & Presentation: Strong verbal and written communication skills to present insights visually to non-technical stakeholders.
- Attention to Detail: High accuracy in checking data sets for anomalies, bias, and inconsistencies.
- Project & Time Management: Ability to manage multiple research projects simultaneously under tight deadlines.

5. Preferred Certifications (Bonus)

- Google Data Analytics Professional Certificate.
- Certified Market Research Analyst (CMRA) or equivalent industry credential.

📌 Walk-in || Market Research Analyst (Ghaziabad)
🏢 Shandilyam Enterprises
📍 Ghaziabad