Key Responsibilities

1. Product Display &
- Presentation

- Ensure products are displayed attractively and strategically to maximize customer attention.

- Arrange products according to category, price range, collection, and sales priority.

- Highlight new arrivals, fast-moving products, promotional items, and high-value products.

- Ensure proper lighting, cleanliness, signage, and overall presentation.

1. Sales Support

- Work closely with the Sales Team to understand sales priorities and promote relevant products through display.

- Create displays that encourage customer enquiry and product trials.

- Support the team in improving product visibility and customer conversion.

- Identify products with low movement and suggest improved display positions.

1. Showroom/Store Management

- Regularly monitor showroom displays and ensure compliance with company standards.

- Conduct periodic store visits and identify gaps in product presentation.

- Coordinate with showroom staff for timely changes in product placement.

- Ensure displays are maintained throughout business hours.

1. Promotional &
- Seasonal Activities

- Execute visual displays for festivals, offers, new launches, and promotional campaigns.

- Ensure promotional communication and branding materials are properly placed.

- Coordinate with Sales and Marketing teams for campaign implementation.

1. Sales &
- Market Analysis

- Monitor product movement and sales trends to support display planning.





- Take feedback from sales staff regarding customer preferences and product demand.

- Study competitor displays and market trends and suggest improvements.

1. Coordination

- Coordinate with Sales, Marketing, Store Operations, and Design teams.

- Coordinate with vendors for display materials, signage, fixtures, and promotional requirements.

- Ensure VM activities are completed within the given timelines.

1. Reporting

- Prepare regular showroom/store visit reports with photographs.

- Report display gaps, product visibility issues, and corrective actions.

- Track the implementation of VM activities across assigned locations.

Required Skills

- Good understanding of retail sales and customer behaviour.

- Creative approach to product presentation.

- Strong communication and coordination skills.

- Sales-oriented mindset.

- Positive observation and attention to detail.

- Ability to analyse product movement and customer response.

- Ability to travel to different stores/showrooms as required.

- Basic knowledge of MS Office and reporting.

Qualification &

- Experience

- Graduate/Diploma in Retail Management, Fashion, Design, Marketing, or a related field.

- 25 years of experience in Visual Merchandising, Retail Sales, or Showroom Operations.

- Experience in jewellery, fashion, lifestyle, or luxury retail will be preferred.Role & responsibilities

Preferred candidate profile

📌 Visual Merchandiser (Guwahati)
🏢 Desai Jewellers
📍 Guwahati