17 Sep
|
PrimeSoft Solutions
|
Bengaluru
17 Sep
PrimeSoft Solutions
Bengaluru
About PrimeSoft:PrimeSoft Solutions, Inc. is an outsourced product development and software services provider. We offer Product Development, Enterprise Applications, Mobile Applications,Quality Assurance and DevOps Support Services to clients from venture funded startups to publicly traded companies in Networking, Telecom, Healthcare and Banking.
Designation: Vice President ( Marketing )
Location: Mumbai / Bengaluru / Hyderabad
Experience: 15+ Years
Qualification: MBA (Marketing) preferred
Industry: IT Services / Technology Consulting / Enterprise Technology
Role Overview
We are looking for a senior, business-oriented marketing leader with solid experience in B2B enterprise technology marketing. The ideal candidate will have a proven track record of building brands and businesses, developing marketing strategies and roadmaps, creating demand-generation engines, and directly contributing to enterprise sales, revenue and ROI.
The candidate should be comfortable working with CEOs, CXOs and senior sales leadership, particularly across the US enterprise/Fortune 500 market.
Key Responsibilities
- Define and execute the overall marketing strategy, roadmap and GTM plans aligned with business and revenue objectives.
- Build and strengthen the brand and market positioning, including experience building a brand/business from scratch.
- Develop industry-specific positioning and messaging across Insurance, Banking/BFSI and Healthcare.
- Build scalable lead-generation and demand-generation engines for enterprise markets.
- Partner with enterprise sales on strategic accounts, large pursuits, sales enablement and US/Fortune 500 opportunities.
- Develop compelling presentations, capability decks, case studies, thought leadership and enterprise sales collateral.
- Drive ABM, digital marketing, campaigns, events and industry initiatives to generate qualified pipeline.
- Build the company's thought leadership and executive visibility around AI, Cloud, Digital Transformation, Data and Technology.
- Manage marketing budgets with a strong focus on ROI, pipeline, revenue contribution, conversion and profitability.
- Work closely with the CEO, CXOs, sales and technology leaders to drive strategic initiatives and business growth.
- Lead internal marketing teams and external agencies/partners.
What We Are Looking For
- 12+ years of experience in B2B marketing, preferably in IT Services, Technology Consulting, SaaS or Enterprise Technology.
- Strong Enterprise Sales + Marketing experience; candidates focused primarily on B2C/retail marketing will not be suitable.
- Proven experience with US enterprise customers / Fortune 500 accounts.
- Demonstrated success in brand building, business building and creating marketing functions/engines from scratch.
- Strong understanding of lead generation, demand generation, sales enablement and enterprise GTM.
- Commercial mindset with experience measuring Marketing ROI, pipeline, revenue, conversion and P&L;/business impact.
- Experience leading strategic
📌 Vice President ( Marketing ) (Bengaluru)
🏢 PrimeSoft Solutions
📍 Bengaluru