About Channelplay :

Channelplay is one of India's leading channel management organizations providing a full range of services designed to help our clients sell better from their retail and other channels. Our Sales force outsourcing vertical and Sales Training vertical ensure the availability of appropriate human resources for selling, our Visual Merchandising and Loyalty Programs help us create effective and motivated retail environments and our Mystery Shopping and Market Research services help measure performance and drive improvements. With over 16000 employees across 300 cities & over 100 bluechip customers, our solutions deliver proven value to some of the world's most demanding customers.

You can also visit our website on:

http://www.channelplay.in/

Our LinkedIn Page

https://www.linkedin.com/company/channelplay-limited/

Role Overview

We are looking for a Training Manager to design and execute training interventions for frontline teams across retail and field environments. The role will be responsible for building capabilities across product knowledge, sales effectiveness, communication, customer handling, grooming, and behavioural skills .

The candidate will work closely with business and client stakeholders to understand capability gaps, develop relevant training interventions, and ensure effective implementation across the frontline workforce.

Key Responsibilities

- Plan and conduct classroom and on-ground training programs for frontline sales, retail, merchandising, and field teams.
- Deliver product and category training , including product features, advantages, USPs, and competitive positioning.
- Conduct behavioural and personality development programs covering communication, confidence, grooming, customer handling, and professional conduct .
- Develop and customize training content based on client requirements, business objectives, learner profiles, and market realities .
- Coach and mentor frontline employees to improve sales and customer-interaction capabilities.




- Conduct assessments and evaluate trainee understanding, application, and performance.
- Provide structured feedback and identify individual and team-level development areas.
- Partner with operations, HR, client teams, and other stakeholders to ensure effective training execution.
- Track training effectiveness using assessments, feedback, attendance, productivity, and other relevant performance indicators .
- Identify recurring capability gaps and recommend appropriate learning interventions.
- Support the development and continuous improvement of training modules, presentations, assessments, and learning materials .
- Maintain training MIS and prepare reports using Microsoft Office Suite.

Key Skills & Competencies
- Strong training facilitation and presentation skills.
- Strong communication, coaching, and interpersonal skills.
- Experience in product training and behavioural/soft-skills training .
- Strong command of MS PowerPoint and Excel .
- Ability to engage and influence large frontline teams.
- Strong observation and feedback skills.
- High emotional intelligence and learner-management capability.
- Strong stakeholder management skills.
- Ability to work in a fast-paced, field-oriented environment .
- Willingness to travel as required for training delivery.

Qualifications & Experience
- Bachelor’s degree in Business, Management, HR, or a related discipline.
- 4–8 years of experience in Training & Development .
- Experience in retail, sales, merchandising, consumer electronics, FMCG, telecom, or other frontline-led businesses would be relevant.
- Prior experience training field sales, retail, promoter, merchandising, or frontline teams is preferred.
- Candidates with a combination of product training + behavioural training experience will be preferred.

What We're Looking For We are looking for a hands-on Training Manager who can translate business and capability requirements into practical, engaging, and measurable learning interventions and can confidently work with frontline teams across diverse retail and field environments.

📌 Training Manager (Gurugram)
🏢 CHANNELPLAY
📍 Gurugram