Paid Campaigns Specialist (Google Ads & Meta Ads)About the RoleWe are looking for a results-driven Paid Campaigns Specialist with hands-on experience in managing high-performing digital advertising campaigns across Google Ads and Meta Ads. The ideal candidate is analytical, creative, and performance-focused, with a proven ability to generate qualified leads, increase conversions, and maximize return on ad spend (ROAS).
You will be responsible for planning, executing, optimizing, and reporting on paid media campaigns across multiple industries and markets while collaborating with designers, content creators, developers, and account managers.
Key ResponsibilitiesCampaign Strategy & Planning
- Develop and execute paid media strategies aligned with client or business objectives.
- Research target audiences, competitors, and market trends.
- Create campaign structures based on customer journey and marketing funnel.
- Allocate budgets across platforms for optimal performance.
- Build audience segmentation and remarketing strategies.
Google Ads Management
- Create and manage campaigns across:
- Perform keyword research and competitor analysis.
- Develop ad groups, responsive search ads, and compelling ad copy.
- Implement bidding strategies including:
- Manage negative keywords and search term optimization.
- Monitor Quality Score and improve Ad Rank.
Meta Ads Management
- Create and optimize campaigns on Facebook and Instagram.
- Build custom audiences, lookalike audiences, familiar with value rule based optimization
- Test audience segments, placements, creatives, and messaging.
- Optimize campaign performance using Meta Ads Manager.
- Configure and maintain:
- Google Tag Manager
- Google Analytics 4 (GA4)
- Meta Pixel
- Conversion API (CAPI)
- Google Ads Conversion Tracking
- Enhanced Conversions
- Troubleshoot tracking discrepancies.
- Build dashboards and performance reports.
Reporting
- Prepare weekly and monthly campaign reports.
- Analyse campaign performance ag