– TECHNICAL SALES ENGINEER

Company: Synergie Controls Location: Taloja, Navi Mumbai, Maharashtra

Department: Sales & Business Development

Position: Technical Sales Engineer

Employment Type: Full time

Experience: 1–5 Years

Reporting To: Sales Manager / Head – Business Development

1. Job Purpose

The Technical Sales Engineer will be responsible for generating new business, developing existing customer relationships, understanding industrial automation and electrical requirements, and converting enquiries into orders. The candidate should have a good understanding of PLC/SCADA, HMI, VFD/Drives, electrical control panels, MCC/PCC panels, industrial automation, and electrical systems, along with strong communication and customer-handling skills.

2. Key Responsibilities

A. Business Development & Sales

* Identify and develop new customers in industrial, manufacturing, OEM, EPC and panel-builder segments.

- Generate new leads through industrial visits, references, networking, cold calling, emails and existing customer contacts.
- Develop and maintain relationships with Plant Heads, Maintenance, Electrical, Automation, Production, Purchase and Engineering teams.
- Visit customer sites regularly to understand requirements and identify new business opportunities.
- Promote Synergie Controls' automation, electrical and engineering solutions.
- Achieve assigned monthly, quarterly and annual sales targets.

B. Technical Requirement Understanding

* Understand customer requirements related to:
- PLC & HMI
- SCADA systems
- VFD / AC & DC Drives
- Servo & Motion Control
- Electrical Control Panels




- MCC / PCC / APFC Panels
- Machine Automation
- Industrial Networking
- Electrical & Automation Retrofit
- PLC/SCADA migration and modernization
- Review customer BOQ, specifications, SLDs, control schematics and technical documents.
- Discuss technical requirements with customers and coordinate with the engineering team to develop suitable solutions.

C. Enquiry & Quotation Management

* Receive and analyse customer enquiries.
- Prepare technical-commercial proposals and quotations in coordination with estimation/design teams.
- Ensure correct selection of products, specifications, quantities and commercial terms.
- Follow up quotations regularly and convert enquiries into purchase orders.
- Participate in technical and commercial negotiations with customers.

D. Project & Internal Coordination

* Coordinate with Design, Engineering, Purchase, Production and Project teams for customer requirements.

- Ensure proper communication of customer technical requirements after order receipt.
- Support project teams during technical discussions with customers.
- Coordinate with customers for drawings, approvals, inspection, dispatch and other project-related requirements.
- Support after-sales coordination whenever required.

E.



Customer Relationship Management

* Develop long-term relationships with existing customers.
- Identify opportunities for repeat orders, retrofit, modernization, AMC and service business.
- Maintain updated customer and enquiry databases.
- Regularly report customer visits, enquiries, quotations, order status and sales pipeline.

F. Market Development

* Identify new industries and applications for Synergie Controls' products and services.
- Develop business with OEMs, system integrators, EPC contractors, panel builders and end users.
- Monitor competitor activities, market pricing and new automation technologies.
- Participate in exhibitions, seminars and customer technical presentations when required.

3. Required Technical Knowledge

The candidate should have working knowledge of:
- PLC – preferably Siemens / Allen-Bradley / Schneider / Mitsubishi
- HMI & SCADA
- AC/DC Drives and VFDs
- Servo & Motion Control
- Electrical Control Panels
- MCC / PCC / APFC Panels
- Industrial Automation
- Sensors & Instrumentation
- Industrial communication/networking
- Electrical drawings and control schematics
- Basic understanding of motors and electrical systems
- Basic knowledge of AutoCAD / EPLAN will be an advantage

Knowledge of industrial automation products and the ability to understand customer applications are important for technical sales roles.

4. Qualification

Diploma / B.E. / B.Tech in:

- Electrical Engineering
- Electronics Engineering
- Instrumentation Engineering
- Electr

📌 Technical Sales Engineer (Navi Mumbai)
🏢 Synergie Controls u0026 Systems
📍 Navi Mumbai