Team Leader – Sales & DistributionCompany: Urban Network

Location: Badambadi, Cuttack, Odisha

Employment Type: Full-Time

Experience: 2–3+ Years in Sales / Distribution / Team Handling

Education: MBA in Sales / Marketing – Mandatory

About the RoleUrban Network is looking for an experienced and highly driven Team Leader – Sales & Distribution to lead and manage our Cuttack regional business operations.

The candidate will be responsible for driving sales growth, managing the field sales team, strengthening the retailer network, controlling inventory movement, planning market coverage, monitoring business performance, and ensuring smooth execution of distribution operations across the Cuttack region.

This is a business ownership role at the regional level. The candidate should be capable of working with targets, analysing sales and inventory data, identifying market opportunities, taking corrective decisions, and driving the team toward consistent business growth.

The ideal candidate should combine strong sales leadership, advanced Excel skills, analytical thinking, planning ability, team management, market understanding, and excellent execution capabilities.

Key Responsibilities1. Sales & Business Growth

- Take ownership of sales performance for the Cuttack region.
- Develop and execute monthly, quarterly and annual sales plans.
- Drive primary and secondary sales through an expanding retailer network.
- Identify new market opportunities and develop recent retail counters.
- Analyse outlet-wise performance and identify high-potential and underperforming outlets.
- Develop strategies to increase productivity and sales contribution from existing retailers.
- Set clear sales objectives and targets for the field team.
- Monitor daily sales achievement and take immediate corrective action wherever required.
- Ensure consistent achievement of regional sales targets.
- Track market movement, demand patterns, competitor activity and product performance.
- Develop plans to improve market penetration and distribution reach.

2. Team Leadership & Management
- Lead, manage and motivate the field sales team.
- Allocate territories, markets and outlets effectively among team members.
- Conduct regular team meetings and daily/weekly performance reviews.
- Monitor individual team-member performance against assigned targets.
- Provide continuous guidance, coaching and on-ground support to the sales team.
- Identify performance gaps and implement improvement plans.
- Build strong team bonding, discipline, accountability and collaboration.
- Maintain a positive but performance-oriented team culture.
- Resolve internal team issues professionally and fairly.
- Ensure effective communication between management and field teams.
- Develop team members through regular feedback, training and market-level guidance.

3.

Inventory

Planning & Control
- Take responsibility for effective inventory planning and stock management for the Cuttack region.
- Monitor stock availability, movement and ageing.
- Plan stock requirements based on sales trends, outlet demand and market potential.
- Avoid both stock-outs and unnecessary inventory accumulation.
- Track model/product-wise inventory movement.
- Coordinate stock planning with sales requirements.
- Monitor slow-moving and fast-moving products and take appropriate action.
- Maintain accurate inventory records and ensure proper reconciliation.
- Identify inventory-related risks and communicate them to management in advance.

4.

Advanced





Excel & Business AnalyticsThe candidate must have strong practical knowledge of Microsoft Excel and should be comfortable working with large sales and inventory datasets.

Responsibilities will include

- Preparing and maintaining sales MIS.
- Outlet-wise sales analysis.
- Salesperson-wise performance tracking.
- Target vs. achievement analysis.
- Inventory and stock ageing reports.
- Product/model-wise performance analysis.
- Daily, weekly and monthly business reporting.
- Identifying sales trends and performance gaps.
- Preparing management dashboards and reports.
- Using Excel for business planning and decision-making.

Strong Excel skills are mandatory, including practical knowledge of functions such as:

- VLOOKUP / XLOOKUP
- INDEX & MATCH
- IF / IFS
- SUMIF / SUMIFS
- COUNTIF / COUNTIFS
- Pivot Tables
- Pivot Charts
- Conditional Formatting
- Data Cleaning & Sorting
- Filters and Advanced Filters
- Data Validation
- Basic dashboard creation
- MIS preparation and reporting

Knowledge of Power BI or other business analytics tools will be an added advantage.

- Market & Retailer Management
- Develop and maintain strong relationships with retailers and key market partners.
- Understand retailer requirements, sales potential and market behaviour.
- Regularly review outlet productivity and market coverage.
- Ensure effective market visits and outlet coverage by the sales team.
- Identify gaps in distribution and appoint/develop suitable outlets where required.
- Monitor retailer feedback and communicate relevant market intelligence to management.
- Ensure professional handling of retailer concerns and business issues.
- Strengthen long-term relationships across the distribution network.

6. Business Planning & Execution
- Prepare structured market and sales plans based on business objectives.
- Convert business targets into actionable team-level and territory-level plans.
- Plan daily market coverage and outlet priorities.
- Identify critical business areas requiring immediate attention.
- Monitor execution against the planned activities.
- Reallocate resources wherever required based on market performance.
- Anticipate business challenges and prepare contingency plans.
- Ensure plans are converted into measurable business results.

7. Reporting & Management Coordination
- Submit accurate daily, weekly and monthly business reports.
- Maintain complete and updated sales and inventory MIS.
- Present business performance and key observations to management.
- Highlight major opportunities, risks and operational issues.
- Provide data-backed recommendations for improving business performance.
- Coordinate with management on targets, stock planning, schemes and market requirements.
- Ensure timely and accurate communication between the field team and management.

Required SkillsSales & Distribution
- Sales Management
- Distribution Management
- Retailer Network Management
- Territory Management
- Business Development
- Market Expansion
- Target Achievement
- Outlet Productivity Management
- Sales Planning
- Market Intelligence
- Channel Management

Leadership & People Management
- Team Leadership
- Team Building
- Team Bonding
- Performance Management




- Coaching & Mentoring
- Conflict Resolution
- Delegation
- Accountability
- Communication
- Motivation
- Decision-Making

Analytical & Business Skills
- Advanced Microsoft Excel
- Sales MIS
- Inventory Analysis
- Business Reporting
- Data Interpretation
- Critical Thinking
- Problem Solving
- Business Planning
- Forecasting
- Performance Analysis
- Target vs. Achievement Analysis

Candidate ProfileWe are looking for someone who is:

- A strong sales professional with leadership experience.
- Comfortable taking ownership of regional business performance.
- Highly analytical and confident working with numbers and business data.
- Strong in Excel and capable of independently preparing MIS and business reports.
- Capable of managing and engaging a field sales team.
- Good at planning, prioritising and executing market activities.
- Comfortable working in a target-driven environment.
- Strong in retailer and stakeholder relationship management.
- Able to identify problems independently and develop practical solutions.
- Capable of making data-driven business decisions.
- Proactive, disciplined and accountable for results.
- Willing to spend time understanding the market and supporting the field team when required.

Experience Requirements
- 2–3+ years of relevant experience in Sales / Distribution / FMCG / Consumer Electronics / Mobile / Telecom / Retail / Channel Sales or related industries.
- Prior experience handling a sales team is strongly preferred.
- Experience in territory or regional sales management will be an advantage.
- Experience in mobile phones, consumer electronics, telecom or distribution business will be an added advantage.
- Candidates with proven experience in team handling, sales planning and distribution operations are preferred.

Educational QualificationMBA in Sales / Marketing – MandatoryCandidates must hold an MBA with specialization in Sales, Marketing, or a closely related field. MBA qualification is mandatory for this position.

Key Performance Areas (KPIs)The Team Leader will be evaluated on:

- Regional sales achievement
- Monthly target achievement
- Sales growth
- Outlet productivity
- New outlet development
- Market coverage
- Team productivity
- Individual salesperson performance
- Inventory availability
- Inventory ageing and stock movement
- Sales forecasting accuracy
- Target vs. achievement
- MIS/reporting accuracy
- Retailer network development
- Execution of business plans

What We Are Looking ForThis position is suited for a professional who wants to take real ownership of a regional distribution business, rather than simply supervise a sales team. The successful candidate will be expected to plan, analyse, lead, execute and drive the Cuttack business, working closely with the field team and management.

Strong sales leadership + advanced Excel + business planning + team management + analytical thinking are essential for success in this role.

Additional AdvantageCandidates with experience in:

- Mobile phone distribution
- Consumer electronics
- Telecom
- Large retailer networks
- Channel sales
- Distributor operations
- Regional sales management
- Sales MIS and advanced Excel
- Inventory planning and control
- Territory expansion

will have an added advantage. Application ProcessInterested candidates can apply directly through LinkedIn.

Please apply through LinkedIn Easy Apply / LinkedIn application with your updated resume and relevant experience details.

Location: Badambadi, Cuttack, Odisha

📌 Team Lead (Cuttack)
🏢 URBAN NETWORK
📍 Cuttack