About the Role
We are seeking a highly motivated and data-driven User Acquisition Specialist to join
our growth team. You will be responsible for managing the entire UA funnel — from
campaign conceptualization to in-depth performance analysis — with the goal of
acquiring high-quality users at scale and maximizing long-term ROI.
This role requires a mix of technical expertise, strategic thinking, analytical rigor,
and creative collaboration, making it ideal for someone passionate about scaling
mobile games in the competitive social and hypercasual space.
Key Responsibilities
1. Technical & Execution
 Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram),
Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad
networks/DSPs.
 Manage daily campaign performance, adjusting bids, budgets, targeting, and
creatives to hit CAC, LTV, and ROI goals.
 Implement structured A/B tests for campaigns, audiences, and creatives.
 Ensure accurate event configuration and tracking across ad platforms
and Mobile Measurement Partners (MMPs) (AppsFlyer).




 Partner with engineering teams to QA and troubleshoot SDK/event
integrations.
2. Analytical & Reporting
 Analyze campaign and cohort-level data from ad platforms and MMPs to identify
trends, opportunities, and risks.
 Calculate breakeven points and model projected LTV/ROI by user cohorts.
 Understand and act on player journey metrics (ex. Recent users: D0–D7;
Retained users: D7+; Reactivated users).
 Build dashboards and performance reports in tools such as Looker Studio,
Tableau, or Power BI.
 Apply predictive modeling and early KPIs (D1–D3) to forecast long-term user
value, for decision making.
3. Strategic

 Develop and execute a full-funnel UA strategy that integrates acquisition,
retention, and re-engagement.
 Create and manage audience strategies (custom audiences, lookalikes,
retargeting cohorts).
 Design and execute re-engagement campaigns for churned or low-activity
users.
 Collaborate with CR

📌 User Acquisition Specialist (Kochi)
🏢 Ruby Seven Studios
📍 Kochi