Key Responsibilities

1. Alliance-led Outbound GTM

- Build and execute outbound campaigns aligned to Microsoft, Databricks, Salesforce and AWS priorities.

- Identify and prioritize SMB, SMC and mid-market accounts across India. Develop account and persona-based prospecting strategies.

- Engage CXOs, CIOs, CTOs, CDOs, Heads of Data, IT, Cloud, AI, CRM and Digital Transformation.

2.

Pipeline

Generation

- Create a consistent pipeline through cold calling, email, LinkedIn and account-based outreach.

- Identify business and technology triggers that indicate an active transformation chance.

- Qualify prospects based on business need, budget, authority, timeline and technology environment.

- Convert outbound engagement into qualified meetings, SQLs and sales opportunities.

3. Alliance GTM Motions

- Develop campaigns around areas such as: Microsoft: Azure, Data &
- AI, Cloud Modernization, Power BI, Copilot and application modernization.

Databricks: Data Engineering, Lakehouse, Data &

- AI modernization, Analytics and GenAI.

- Salesforce: CRM transformation, Data Cloud, AI, Marketing/ Sales/Service transformation and automation.

AWS: Cloud migration, modernization, data platforms, analytics AI/ML and cloud optimization.

4.

Account





Intelligence

- Research accounts to identify technology landscape, business priorities, transformation initiatives, leadership changes, funding, expansion and hiring triggers.

- Build account intelligence and contact maps to improve outbound conversion.

- Maintain accurate opportunity and activity data in CRM.

5. Sales &

- Alliance Collaboration

- Work closely with Alliance Managers, Account Managers, Solution Architects and technology partner teams. Align outbound campaigns with Microsoft, Databricks, Salesforce and AWS field teams.

- Convert partner-sourced intelligence and campaigns into customer conversations.

- Ensure qualified opportunities are effectively handed over to the sales team.

6. Revenue &

- Performance Management

- Own agreed targets for meetings, SQLs, opportunities and pipeline generated. Track conversion across the complete funnel:

- Accounts Contacts Calls Conversations Meetings SQLs Opportunities Pipeline Revenue Provide weekly pipeline and campaign performance reports.

- Continuously optimize campaigns based on conversion and revenue potential.

📌 Strategic Alliance Manager (Mumbai)
🏢 Netscribes
📍 Mumbai