Based on ABCO Steel’s business profile, the role should focus on steel trading/distribution, project sales, construction and infrastructure customers, industrial accounts, dealer/channel development, and sales across Mangalore–Udupi. ABCO operates in Udupi, Mangalore and Hassan and supplies steel products to construction, infrastructure and engineering customers.

– Assistant General Manager – Sales

Company: ABCO Steel International Pvt. Ltd.

Position: Assistant General Manager – Sales

Location: Mangalore / Udupi, Karnataka

Department: Sales & Business Development

Reporting To: Director / Management

Job Purpose To lead and expand ABCO Steel's sales operations across Mangalore, Udupi and surrounding markets, develop recent business opportunities, strengthen relationships with key customers, and achieve sales and profitability targets across steel products.

Key Responsibilities

- Develop and generate new business opportunities across Karnataka, with a primary focus on Mangalore, Udupi and surrounding markets.
- Expand ABCO Steel’s customer base across Karnataka through new customer acquisition, project sales, dealer development and key-account management.
- Identify and convert potential business opportunities from construction, infrastructure, industrial and engineering sectors across Karnataka.
- Drive revenue growth by developing current markets, customers, projects and channel partners throughout Karnataka.

Responsible for generating new business across Karnataka, developing key accounts, identifying project opportunities and expanding ABCO Steel’s market presence, with a primary focus on Mangalore, Udupi and surrounding regions.

- Develop and execute the sales strategy and business plan for Mangalore, Udupi and nearby markets.
- Lead the sales team, assign territories/customers, monitor performance and ensure achievement of monthly and annual targets.
- Develop business with construction companies, infrastructure projects, engineering industries, real-estate companies, contractors, fabricators, dealers and institutional customers.




- Identify and develop recent customers while maintaining strong relationships with existing key accounts.
- Generate and convert enquiries for TMT bars, structural steel, beams, channels, angles, plates, sheets, pipes, tubes and other steel products.
- Build strong relationships with builders, contractors, project managers, procurement teams, consultants and industrial buyers.
- Develop project-based sales and track upcoming construction, infrastructure, industrial and commercial projects in the region.
- Manage dealer/distributor and channel sales and identify opportunities to expand market coverage.
- Monitor competitor activities, market demand, customer requirements and prevailing steel prices.
- Negotiate commercial terms, pricing, payment conditions and order quantities within company guidelines.
- Coordinate with purchase, warehouse, logistics, finance and operations teams to ensure timely order execution and customer satisfaction.
- Monitor outstanding payments and coordinate with customers and finance teams for timely collections.
- Prepare regular sales forecasts, pipeline reports, target-vs-achievement reports and market updates for management.
- Analyse sales performance by customer, product, territory and salesperson and take corrective action where required.
- Maintain healthy sales margins while achieving volume and revenue objectives.
- Ensure proper follow-up on quotations, enquiries, pending orders and lost business.
- Visit important customers and project sites regularly to understand requirements and strengthen business relationships.
- Recruit, train, mentor and develop sales executives/managers as required.




- Establish long-term relationships with major institutional and industrial customers.
- Ensure compliance with company policies, credit limits and approved commercial procedures.

Target Customer Segments The candidate will be expected to develop business among:
- Construction companies
- Real-estate developers
- Infrastructure companies
- Industrial and engineering companies
- Fabricators and contractors
- Steel dealers and distributors
- Government/institutional projects
- Shipbuilding and related industries
- Educational institutions and commercial projects

ABCO's existing business includes steel requirements for industrial, commercial, civil construction, infrastructure and engineering projects.

Candidate Profile

Education:

Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or a related field. MBA/PGDM in Sales/Marketing would be an advantage.

Experience:

- 10–15 years of overall sales experience, preferably in the steel trading/distribution industry.
- At least 3–5 years in a senior sales/leadership position.
- Strong experience in Mangalore, Udupi and Karnataka markets preferred.
- Experience handling a sales team and large institutional/project accounts.

Required Skills
- Strong knowledge of the steel trading and distribution market
- Excellent customer and relationship-management skills
- Strong negotiation and commercial skills
- Proven business-development capability
- Team leadership and target management
- Good understanding of steel products and applications
- Strong market intelligence and competitor analysis skills
- Good communication and presentation skills
- Ability to work independently and travel extensively within the assigned territory
- Strong collection and credit-control follow-up skills

Key Performance Indicators (KPIs)
- Monthly/annual sales revenue
- Sales volume/tonnage
- Gross margin
- New customer acquisition
- Key-account growth
- Project/business pipeline
- Dealer/channel development
- Collection and outstanding control
- Sales-team productivity
- Customer retention

📌 Steel Sales Manager, Senior Sales Manager (Mangalore)
🏢 Abco
📍 Mangalore