Reporting to: Founder & CEO
Location: Udaipur

About the role
SkinInspired is a dermatologist-led, science-backed skincare brand scaling across D2C, Amazon, Nykaa and Blinkit. We're hiring a Performance Marketing Manager to own paid media, primarily Meta, with Google as a secondary channel at a monthly spend of ₹1 crore+.

This is not a "run the ad account" role. Platform-side execution is increasingly automated: Advantage+, AI-driven bidding, and campaign automation tools handle a growing share of the day-to-day optimization that used to require a dedicated media buyer. What doesn't automate is judgment: knowing when a metric is telling you the truth versus lying, when to scale versus hold, and what's actually driving a number before you react to it. That judgment is the job.

What you'll own
- Meta Ads management at ₹1 crore+ monthly spend - campaign structure, budget allocation across SKUs/campaigns, creative testing cadence, and scaling decisions at a spend level where mistakes compound fast.
- Commercial ownership of media spend against margin, not just ROAS.



You'll work from contribution margin and MER thresholds, not blended ROAS in isolation - and you'll be expected to catch when a "outstanding ROAS" campaign is actually margin-negative once true costs are counted in.
- Automation and AI tooling as leverage, not a side project. You should already be comfortable building or configuring automations (Zapier, Make.com, custom GPTs, scripted rules, or similar) to handle reporting, anomaly detection, and routine optimization - freeing your time for the analysis and decisions that need a human.
- Cross-channel analytical work. Reading Shopify, Meta, and attribution data together to separate genuine performance from noise - seasonality, promo artifacts, tracking gaps, entry-product mix effects on retention.
- Creative strategy , working with our creative/content resources to keep a testing pipeline that reflects real customer language, not agency guesswork.

What you need

📌 Performance marketer (India)
🏢 SkinInspired
📍 India