Company Description Parul University is a private university in Vadodara, Gujarat, established in 2015 and recognised by the University Grants Commission. It holds a NAAC A++ accreditation awarded in 2023, operates four campuses across Gujarat and Goa, and offers more than 200+ programmes through 21 faculties.

About the Role:

We are looking for a Senior PPC Executive to lead and optimize paid acquisition campaigns across Google, Meta, YouTube and other digital advertising platforms. The ideal candidate should have strong hands-on expertise in performance marketing, campaign optimization, analytics, tracking and lead-generation campaigns.

The role will involve managing significant advertising budgets, driving qualified leads and conversions, identifying growth opportunities, and working closely with creative, content, technology and sales/CRM teams.

Key Responsibilities:

Plan, execute and optimize PPC and performance marketing campaigns across Google Ads, Meta Ads, YouTube and other relevant platforms.

Manage campaigns across Search, Performance Max, Display, Demand Gen, Video and Lead Generation formats.

Develop media plans, budget allocations and campaign strategies aligned with business objectives.

Monitor key performance metrics including CPL, CPA, ROAS, CTR, CVR, CPC and lead quality.





Continuously optimize campaigns through audience, keyword, bid, budget, creative and placement-level analysis.

Conduct keyword research, competitor analysis and search term analysis to identify current opportunities.

Manage campaign budgets and ensure efficient utilization of media spends.

Analyze campaign and funnel performance using GA4, Google Ads, Meta Ads Manager and other analytics platforms.

Work with the tracking/technology team to ensure accurate implementation of GTM, pixels, conversion events, UTMs and CRM integrations.

Identify gaps across the marketing funnel and recommend strategies to improve lead quality and conversion rates.

Coordinate with creative and content teams to develop performance-driven ad creatives and messaging.

Prepare regular performance reports and provide actionable insights to internal stakeholders.

Conduct A/B testing across campaigns, creatives, audiences, landing pages and messaging.

Stay updated with changes in advertising platforms, targeting capabilities, automation, AI-powered advertising and industry best practices.

- * Support junior team members with campaign planning, optimization and troubleshooting.

📌 Sr. PPC Executive (Gujarat)
🏢 Parul University
📍 Gujarat